Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A review of alternative call tracking techniques and systems linking to a contact centre In the online world, it should be much easier for marketers to understand customer behaviour. Although online advertising is still evolving, it’s cheaper than offline marketing; ecommerce allows for …..
How to create a marketing plan to launch your mobile app in three simple stages Creating an app is a major accomplishment, but sadly not a guarantee of riches and rewards. If you want to make any money from your …..
Be objective by using Business Intelligence One of the most pertinent quotes about the data analytics industry was said by Jim Barksdale, former Netscape CEO: ‘If we have data, let’s look at data. If all we have are opinions, let’s …..
What do effective integrated marketing campaigns have in common? Integrated marketing campaigns can be a tricky art to perfect. We live in a multi-media world, which means that new media and old media sit alongside one another, sometimes competing, other times …..
Testing of over 900 Ecommerce sites shows how ‘cleaner’ designs can increase ecommerce sales What can the fastest-growing eTailers teach us about visual design? Anyone involved in the design or marketing of ecommerce sites has had the discussion at some point: …..
28 point pre-email send checklist We are sure that you will already know many of these email marketing best practices, so let’s collectively build it up to 40! We shouldn’t give our emails that six or 12 month car service, …..
9 ways to improve your mobile customer experience As mobile shopping sites and apps increase in popularity, and overall experiences improve, customer expectations are rising at the same time, so there is an imperative for customers to act to improve …..
An interview with the VP of Aviasales.ru – a case study of mobile app lead generation In today’s mobile market, app developers concentrate primarily on making money from in-app purchases. However, there are many other ways to make a profit …..
A simple explanation of the Robots.txt file for marketers The robots.txt file, also known as the Robots Exclusions Protocol, is an essential part of your website. It provides instructions to the search engine robots that crawl your site. Get it wrong, …..
Recommendations for a 1 hour brand audit process There could be a number of reasons for carrying out your brand audit and there are as many metrics to be considered in order to get the answers, as far as the reception …..
