Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A review of technical SEO in the Cruise industry ClickThrough Marketing conducted mini technical SEO audits on the top five cruise travel agent sites in Europe, and found that all five could boost their search performance with SEO tweaks. This isn’t …..
7 mostly simple online services to hack your growth Marketers have always relied on non-traditional tactics to make their startups grow rapidly. However, content marketing has remained a staple in their campaigns. The methods of online content marketing can almost guarantee …..
Going Social – what does it do to your brain? Gone are the days when we received advice from our friends and neighbours on a ocial media treet corner, or perhaps at the most recent neighbourhood block party because face-to-face conversations …..
4 types of mobile app metrics that must be reported A mobile app’s raison d’être, just like any other product, is to generate more money for its creator than it costs to build. Use mobile app analytics to evaluate effectiveness of your …..
Essential checks even the email professionals get wrong. What should your Email marketing broadcast checklist contain? Does your email campaign check all the boxes? A possible mistake can be at best embarrassing, at worst a legal risk or an opportunity cost of missed revenues …..
8 reasons to use dynamic email personalisation and 18 scenarios for using dynamic content EmailMonks have produced another informative infographic for email marketers looking to improve their use dynamic content. As you will see in the infographic, dynamic, also known as smart …..
Best practice principles and examples showing how testing colour can boost conversion In my previous post exploring research and examples showing the principles of Colour Psychology, I illustrated how colour choices can impact user engagement and conversion. There is so much to …..
What does research show are the emotions that content must create to encouraging sharing? Marketing has forever been about making people aware of one’s brand, as a precursor to making them actually desire it. Since the very concept of branding …..
How to avoid the all-too-common mistakes of using infographics Infographics have been around for centuries. According to the infographic entry on Wikipedia, one of the first IGs was published in Rosa Ursina sive Sol in which infographics were used to …..
8 ways to integrate social media into your email marketing Rather than email becoming obsolete, widespread use of social media updates via email has, in many ways, reinforced how email is an even more powerful marketing channel. I’m sure many …..
