Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Understanding how your mobile strategy can improve your customer service Most of us find it almost impossible to spend time without a smartphone or tablet close at hand. These days, to quote the famous ad for Martino Rosso, we expect …..
A summary of 7 principles of persuasion There is increasing interest in applying the principles of Psychology to Digital Marketing. According to Kath Pay of Cloud.IQ, the benefits of incorporating consumer psychology into your marketing are two- fold: “First, applying the …..
Why is recruitment marketing one of the most creative applications of content marketing? As we claw out of recession, a now-searing job market has been flipped in the pan. Those with experience and marketable skills are finding they now constitute choosers as opposed to …..
Making the Internet human again By 2020, the amount of digital data detailing just about every aspect of our lives will exceed 40 zettabytes. To put that figure into perspective, 40 zettabytes is 40 trillion gigabytes. (Estimated to be the equivalent …..
An example of the growing importance of online influencer outreach in marketing today Whether you diligently follow the fashion world or just check out magazine covers when you’re standing in line at Target, you’ll probably notice something subtly out of …..
Emotional Association – Psychology For Profitable Sponsorship Sponsorship has always proved to a lucrative and viable form of advertising. The belief that brands place in this type of advertising is huge. Research points to the global spend on sponsorship soaring …..
Stay up-to-date with Facebook marketing During the first part of 2015, Facebook has started rolling some small and large newsfeed changes. On the one hand, most of these changes benefit users and help them filter, prioritize and consume their newsfeeds, …..
The value of transactional emails through dynamic content Did you know that transactional emails are considered to be the most important by email recipients and they can boost revenue by 33%? Research by Email Monks and Avari shows how predictive dynamic …..
Examples showing why customer loyalty may be a self-fulfilling prophecy We’re funny creatures, us apes. Take decision-making, for instance. Before we make a decision, such as buying an expensive item, we’re often beset by doubt and uncertainty. We might check …..
They say when opposites attract, they create intense chemistry. Remember when Romeo met Juliet, when Harry met Sally, Beauty fell for a Beast, and how Tom and Jerry always went after each other? They are good apart but when they …..
