Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Provide a narrative and continue the story to delight your audience and have an effective video campaign You’ve got your cup of coffee in one hand and your prop list in the other. You still need to send out a …..
Agility is the key to staying at the cutting edge of a changing industry We live in a world full of ever-evolving technology. Marketers don’t have the luxury of relying on a single technique for very long. Things change quickly, …..
While you may have thorough buyer personas sketched out for your customers, there may be one piece of the puzzle that you’re missing: behavioural psychology. Behavioural psychology often dictates how people make choices, whether it’s what to order at a …..
Customer reviews and social content are powerful decision-making tools so why make consumers search for them elsewhere? The rise in holiday and hotel research conducted online, and the popularity of social media, presents an opportunity for the hotel industry. Word-of-mouth …..
Best practice tips to give your landing pages better regional reach The Internet has given us greater power than ever before to reach out to people wherever they are in the world. There’s one problem with that though – sometimes …..
The key trends and channels for travel marketing in 2015 This seasonal infographic created by our partners JBH Marketing gives an interesting overview of travel marketing. Of course, digital marketing is now an important channel for marketing different types of destinations …..
Businesses must strike the right balance between inbound and outbound techniques to succeed at lead generation An existing B2B lead generation process may work well with existing products / markets but what happens when a business tries to grow? In …..
Check out these simple tools and apps for social media management to cut down time and increase effectiveness As a social media marketing professional, there are certain questions that will constantly be on your mind. What are people saying about …..
To increase conversions with content marketing, you must get both quality and distribution right No marketing strategy is effective anymore without good content. It’s the cornerstone of engaging with customers on social media channels, ranking in search and your vehicle …..
Technology is continuing to change the way we view digital marketing at breakneck speed, but the future is bright for digital marketing It’s quite apparent that technology has brought the marketing field a long way. We wouldn’t be immersed in the …..
