Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The growth of omni-channel marketing will only make personalisation more important It probably won’t come as huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalisation in their engagement marketing …..
The UK has the highest percentage of e-commerce purchases via Smartphone in the EU Smartphones have become a key component of how we browse the web, entertain ourselves and consume media content. 85% of 18-24-year-olds have Smartphone’s, and the rate of …..
AdTech is a trendy industry but not all trends are worth following “Hey look over here…we have what you need” illustrates the two main challenges advertisers face and have always faced. First, how to capture the audience’s attention. Second, once …..
Mobile payments are a huge opportunity for marketers. Here is why: Mobile payments aren’t just a way to process credit and debit card payments; they can offer an inexpensive means to help you reach a wider customer base, and cultivate …..
How does personalisation increase conversion rates? In our experience, effective content personalization increases conversion rates, boosts lead generation and cuts cost per lead. It might be intuitive to believe a personalized message is more effective than a one-size-fits-all message, but intuition …..
Avoid these 7 mistakes at all costs when building and managing your sales funnel Your sales funnel is the core of your marketing plan. It’s the map of a customer’s journey, right from the first interaction with your brand all …..
Five recommendations for approaching digital innovation in order to serve the customer better Through using digital technology and media, customers have found new ways to communicate, consume and share. They now measure the performance of organisations and the brand experience …..
7 examples of landing page design techniques inspired by the growth in mobile usage The technological progress of the 21st century has made online users more choosy and difficult to interest than ever before. If we take a look at …..
Which explainer video animation style is right for your business? There has been a boom in the use of animated video in digital marketing. When executed well-animated videos can engage audiences through high quality content, SEO benefits and give an excellent …..
Email Still Outperforms Social Media for Engaging Your Customers With some exceptions, social media has really poor engagement rates (people clicking links and taking action). And many companies are wasting their precious marketing budgets on an audience that rarely sees …..
