Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Your menus may be letting you down. Here’s how to perfect them When businesses are looking to understand why their websites aren’t performing effectively or reviewing options to convert more visitors as part of a CRO programme, they should take a …..
Most product launches are complete failures. This product launch example shows the ingredients for a succesful launch In fact, it’s been reported that about 70% of all new product launches fail within the first year.1 While product launches require input …..
Explaining how modelling of marketing outcomes can let you make smarter marketing decisions As 2016 gets under way we’re seeing more discussion of the applications of Predictive Intelligence. It’s a nascent field, but one that is gaining popularity fast and …..
How considering the latest trends can help you stay ahead of the competition 2015 was an exciting year in the world of search engine optimization and social media marketing. These two fields are constantly evolving, with plenty of changes that …..
5 steps to harness technology and creativity using programmatic advertising to maximize its potential To reach the modern consumer, companies must embrace ideas such as: Programmatic advertising Advertising for multiple screens Personalization Consumers today have become increasingly adept at ignoring …..
How to Easily Cultivate Trust with Button Copy that Puts Your Audience’s Needs First Marketers are busy and often juggle way too many responsibilities at once. Something’s gotta give, and sometimes it’s the button copy. It’s understandable, but when you …..
Digital Marketing will increasingly become about visual storytelling As we move into 2016, the digital marketing industry is inevitably bound to shift. While changes occur at all points throughout the year, there’s something about January that gives brands a fresh …..
Pop-ups aren’t always good for your conversion rate The website pop-up can be the most hated, dumb, and annoying feature of a website. In fact, some go so far as to claim that they’re more likely to trust a TV …..
Creating quality online customer support can turn prospects into sales How many times have you raced into a store to quickly pick up a few things and immediately looked for a brightly colored vest to find a sales assistant or customer …..
Why Your Marketing Department Needs a New Marketing Plan and Marketing Budget — and Some Templates to Get You Started Managing a marketing department often means having to prove that your marketing budget is money well spent. Since the ROI …..
