Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Creating great assests should be the cornerstone of your SEO strategy. Here’s how to make them without going mad. Is it getting difficult to come up with a new topics for your blog posts? Do you struggle to write even …..
How classical PR tries to define its new role in an era of increasing digitalization and consumer-driven media outlets In an era of increasing digitalization, traditional PR has been called “dead” for quite some time now. As a result, companies …..
The 12 key areas you need to get right for a successful digital transformation project. Transforming digitally is a complex process for companies to accomplish. They must look at how the digital age is impacting their business process and will have to …..
How to get your mobile strategy back on track Next-generation mobile strategies depend on having a solid data strategy. Consumers have little tolerance for generic content that doesn’t speak directly to their interests, so most Fortune 500 companies have shifted …..
Social media is massively disrupting the online news industry The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional …..
How to make sure Google knows about your content Even if you’re arachnophobic, there’s one kind of spider you want on your website. Search bots. These ‘spiders’ crawl through your pages looking for what to show search engine users and …..
A review of the popularity and effectiveness of different CRO approaches Segmentation and targeting are so important to delivering relevant marketing messages which boost conversion, yet the research suggests that many digital marketers are leaving money on the table because they …..
How to keep your content strategy cutting edge We’re entering a new era of content marketing, and if you’re like the majority of content marketers out there, you probably haven’t adapted. Competition is fierce, and if you want to remain …..
Read your customer’s digital body language to discover what they really want This year has seen big companies make emotional measurement a regular part of their product planning. Marketers around the world can no longer afford to ignore this simmering …..
With GDPR on hold because of Brexit, new UK legislation is set to come into force With the UK’s Brexit vote, the adoption and implementation of the proposed European General Data Protection Regulation (GDPR) is now seeming less likely. In …..
