Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to build and nurture online communities A surefire way to build trust and foster brand loyalty is to establish an online community or membership site. It provides your audience with a sense of belongingness, exclusiveness, and the reassurance that your …..
Jakob Bignert examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about – no seriously, you’ll be fine! Since the industrial revolution, automation in the workplace has been met with extreme reactions. …..
3 rules to inform your content marketing strategy Many B2B companies are still adapting to the new opportunities of content marketing, and too many are still playing by the old rules. This involves with massively wordy, downloadable eBooks and content …..
The key things to remember when developing a mobile app In a world where 80% of Internet users choose their smartphone as their primary means of connection, there’s a need for creative and innovative app ideas. The best news about …..
Tricks are useful only if they actually work As such, there are dozens of tips and trick out there on how to use social network platforms effectively. Many of these tips just don’t work. Some of these tactics might have …..
Certifications that will tell you if App designers are worth their salt Finding a mobile application developer has never been easier. All it takes is a quick search on a freelance website to find hundreds of app designers who are …..
See the explosive growth of mobile in real time Because of the massive shift towards mobile over the past few years, it’s difficult to overstate it’s importance to marketers. This Infographic shows how online users are spending their time and highlights the …..
We collected some of the best social media campaigns from 2015 and 2016 and analyzed how they could have been improved with personalization tactics. We’ve seen some cool ones, but let’s dig deeper! Social media sites like Facebook personalize their …..
eCommerce can go hand in hand with bricks and mortar, and a bed shop in the Cotswold’s proves it! According to Eurostat, retail footfall in the UK has been down month on month for twenty-three of the past twenty-four months. …..
2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty …..
