Engagement Analytics
Improve your results from online marketing by resolving to focus on engagement analytics…
Essential 
Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Improve your results from online marketing by resolving to focus on engagement analytics…
Plenty of significant new features from Google in the last 3 months of the year that you need to be aware of as online marketers . Includes my latest list of 16 free tools to improve your marketing via Google – many of which launched in 2008. Also the first true SEO Guide Best Practice Guide from Google…
Online PR should be an essential activity for any marketing campaign today. But what’s involved in Online PR and what will make your campaign successful? I pose these questions to specialist Ruth Brecher of Underwired PR…
In September the main events were that Google was 10, it introduced its Chrome browser and there was a significant change announced to how quality score is calculated…
I find many articles are cynical about the value of RSS feeds for marketing their own services or for advertising in third party sites. But what about those in the know – the Feed marketing specialists? In this interview I talk to Bill Flitter, CEO of Pheedo who pioneered RSS advertising back in 2003. Today, Pheedo are a major provider of in-feed RSS advertising services for publishers like Wired and Ziff Davis and are used by clients such as Cisco, Ford and Microsoft. As well as explaining why feeds are important and the feed advertising options, in this article, Bill has some great advice on using feeds for marketing too…
The main developments in Google marketing in June / July 2008 for me are the improved analysis capabilities in the Google Keywords Analysis tools and an update for Google trends. Also an update on the Google brand bidding changes. I also have details on the Pay Per Action closure / new Google affiliate network and Yahoo! – Google advertising agreement…
Many companies are now turning to Multivariate and AB Testing to meet their goals, typically increased conversion rates or revenue per visit. Use of multivariate and AB testing is certainly going to increase with the Google Website Optimizer recently coming out of beta (see below). To find out more about best practice and future trends in these testing techniques I recently talked to Mark Simpson, Managing Director of Maxymiser, a UK-based supplier of advanced Multivariate testing tools…
When, as marketers, we discuss personalised web communications everyone always talks about Amazon “Customers who bought X also bought Yâ€, yet this is old technology dating back 10+ years. Here is an update on the options from one of the leading providers…
Avinash Kaushik is well known to web analytics aficionados as Google’s analytics evangelist, for his book “Web Analytics An Hour a Day” and his Occam’s Razor Blog, but I think his insights can help anyone involved aiming to improve their results from their web business – hence this post ‘web business optimisation’. So I was delighted that he agreed to this interview for “E-marketing Essentials”. In a wide-ranging interview we cover everything from trends in analytics to practical tips to measure and improve online customer engagement and retention…
If you are based in the UK or Ireland, make sure you know about the category 5 alert all paid search marketers are talking about. Also check the figures that show how important Universal search has become. There is also a nice enhancement to Google Analytics this month that everyone will want to use. Added keyword search tutorial tips. Added Google User experience details..