Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Google revenue model case study Google case study : A summary of Google business strategy and background on Google technology for readers of my Digital Marketing and E-commerce books. End of case contains technical references on Google’s approach to crawling, …..
An eBay Business Strategy case study A 2010 update on eBay Increased use of mobile Ecommerce. The eBay mobile app for iPhone was downloaded seven million times by January 2010. Consumers are shopping more and more via their mobile phones …..
Recommended business customisations for Google Analytics from Dave Chaffey..
Tools to determine target keywords are well-established. But new tools – see Market Potential / Market Demand Tools – provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the …..
Question. So, we know title tags and alt attributes are good to have for keyword density etc … but are they as good as body text? Is it still better for SEO to provide some actual body text that uses …..
Just a short post to mention 3 conference sessions I’ll be giving in Feb and an announcement about a new copywriting training course from my colleague Jonathan Gabay. If you’re attending either of the events it would be great to …..
This is a question asked in the UK Netmarketing forum. I thought my answer might be interesting to other marketers reviewing their e-mail marketing, so here it is! The remainder of the question: “If you were purely looking at the design …..
In my Internet Marketing:Strategy, Implementation and Practice book I ask this question in the chapter on traffic building / digital communications. I hoped readers would think of the relative sizes of different types of sites and their representation through different …..
In this interview which accompanies my other posts on trends and predictions for 2010, I interview Ian Truscott, Vice-President of Web Content Management at Alterian. My interview explores trends in content management and practical ideas for improving engagement – I …..
My own predictions aren’t so much what I think marketers will focus more on, they’re about what the most savvy digital marketers get already, but others maybe don’t because they’re stuck in trad media thinking or it’s so difficult to change the way their marketing is managed and resourced…
