Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Question: A lot of your posts on SEO seem to be aimed at the expert, do you have something on the basics of SEO? Answer: That’s a fair comment, we have written our 7 Steps guide to SEO for Expert members …..
Defining the best KPIs for Ecommerce Ecommera have recently published a useful piece of research reviewing the key issues in 2010 for Internet retail strategy which is part of their new Trading Intelligence Quarterly report. Here’s my summary of the …..
This year, I’ve heard from quite a few companies and agencies recommending What Users Do for improving their sites and services. I was intrigued by the relatively low cost compared to traditional usability services, so thought it would be useful …..
Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign. Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives… While you may not …..
Facebook COO Sheryl Sandberg recently caused a stir at the Nielsen Consumer 360 conference by reportedly stating that Email is dead (she would say that wouldn’t she and if you listen to the whole clip she didn’t actually say what …..
Through their experience, search marketing specialists know intuitively the questions to ask to review and improve the contribution of search marketing to an organisation. But what if you"€™re a business owner or marketer where search marketing is only a (small) …..
If you noticed significant changes to your organic traffic from Google through May this could be the result of a major algorithmic change in Google. It’s reputed to impact longer tail queries, i.e. less popular searches typically of 3+ keywords …..
There are maybe many missing measures in Google Analytics which could be useful, but the one I’m referring to is useful AND is available if you know where to look. What is the missing measure? The measure I’m referring to …..
My May 2010 Powerpoint presentation for students taking the IDM Diploma in Digital Marketing. It covers 10 key issues to consider when developing a digital strategy Step 1. Set SMART Goals and setup analytics Step 2. Define strategy Step 3. …..
I’ve recently given three presentations about our passion here at Smart Insights, which is getting the most value from the fantastic customer and market insight available online through tools like Google Analytics and user feedback software. We believe that the …..
