Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Key Internet advertising options for 2011 In a recent post, I asked readers of SmartInsights to give their views on Internet advertising. Although some who completed the survey were in favour of online advertising and use it regularly, the majority …..
A briefing on using Quora for digital marketing Before I start my mini-rant I have to say I do see the value of online Q&A services. I really enjoy answering questions and reading answers – it’s one of the best …..
Our suggestions on getting more from your web analytics Rather than just looking at predictions or trends in analytics, I’ve tried to make these practical to show quick wins or changes to your digital strategy which can help get better …..
Here are the most popular posts by page views as voted by you and our listings in Google since we launched the site in March 2010. Thanks to all our readers, writers, commenters and retweeters for creating, adding to and …..
Despite the proclamations that email marketing was dead in 2010, the data and practice by marketers suggests that email marketing is alive and well and will continue to be a mainstay of customer communications in 2011. Given the continued importance …..
3 conversion rate calculators to help you work out the opportunities from your Internet marketing I’ve always believed that one of the best ways to convince your colleagues or boss to invest in digital media is to help them see …..
Our in-depth interview with Mike O’Brien on creating engaging digital creative It’s simple, quality creative engages. But creating quality creative is far from simple. Given its importance to successful campaigns I’ve been wanting to interview fellow trainer and consultant Mike …..
Time to think again about display advertising? I think it’s fair to say that many don"€™t think of display advertising as the most powerful online communications technique. It consistently fairs poorly when marketers are asked to select their preferred tools …..
New report advises on Enewsletter best practice Value: [rating=3] Our commentary : An enewsletter is still a key customer communication for many companies. Given this, it’s always struck me as curious that usability advice for Emails and enewsletters doesn’t get …..
A case study of a Virgin Atlantic campaign showing the factors that matter When marketers discuss email marketing we naturally tend to talk a lot about the creative and certainly it’s a great way to learn. I love the inspiring …..
