Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
For the past couple of years I’ve enjoyed checking out the annual Email Marketing Look book from Chad White of the Retail Email Marketing blog. This year it’s part of Responsys, but still looks great and I think will inspire …..
A reference of major Google updates we think marketers involved in SEO, Pay Per Click or Social media need to know about Each day Google makes many changes and updates to its different tools and it does a great job …..
Our recommendations on the best jobs boards sites (agency independent) to post/get jobs for digital marketing specialists I recently received a mail similar to ones I receive quite regularly saying about the difficulty of filling posts for new specialist positions …..
Mobile email marketing popularity statistics Thanks to Mark Brownlow to alerting us to this via Twitter. As Mark says “However you measure it, mobile email is growing fast”. I thought I’d share the chart since it persuasively makes the case …..
The use of Net Promoter® (NPS) score as a way to collect customer feedback has been available for years although it’s perhaps better known and applied more widely in the US. We’re always interested to find more about new methods …..
Including mobile advertising popularity A short update looking at the variation of online advertising in Europe which I hope will be interesting for marketers working across different markets. These chars are taken from a new report from IAB Europe on …..
Facebook rated the most important marketing channel With the increasing range of channels available to reach our audiences, it’s increasingly difficult to know where to focus investment in marketing communications techniques. Most marketers will rightly argue that the techniques that …..
Here’s a free webinar I’m sharing, arranged through our partners MMC Learning. Thanks if you attended, and thanks for your feedback if you dialled-in. I enjoyed the interactions through the chat box – at times it sounded like a fight …..
Our interview with Brent Coker, creator of Webreep I love finding out about new tools to help improve marketing, particularly when they help understand customer feedback and drive change. It’s one of the reasons I got into web analytics and …..
and is it something we should be doing? Social media optimisation or SMO isn’t a new term or a new approach, far from it. As the Wikipedia definition of SMO explains, it’s been around since 2006 when the search engine …..
