Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
We introduced Google +1 on our Google updates page back in March when this was announced, but it only became live in the UK on June 29th. So it’s time to take another look and think through the implications for …..
A brief update on Google’s Facebook competitor Well, Google’s latest project to grab a greater share of our online social interactions has finally been unveiled. We may soon have to talk about five major social networks which are a priority …..
New UK rate card salary survey for digital marketing I’ve been a big fan of the Econsultancy agency rate card survey and have pointed many people towards it when I have questions about salaries. But their last survey was in …..
For the past couple of years I’ve enjoyed checking out the annual Email Marketing Look book from Chad White of the Retail Email Marketing blog. This year it’s part of Responsys, but still looks great and I think will inspire …..
A reference of major Google updates we think marketers involved in SEO, Pay Per Click or Social media need to know about Each day Google makes many changes and updates to its different tools and it does a great job …..
Our recommendations on the best jobs boards sites (agency independent) to post/get jobs for digital marketing specialists I recently received a mail similar to ones I receive quite regularly saying about the difficulty of filling posts for new specialist positions …..
Mobile email marketing popularity statistics Thanks to Mark Brownlow to alerting us to this via Twitter. As Mark says “However you measure it, mobile email is growing fast”. I thought I’d share the chart since it persuasively makes the case …..
The use of Net Promoter® (NPS) score as a way to collect customer feedback has been available for years although it’s perhaps better known and applied more widely in the US. We’re always interested to find more about new methods …..
Including mobile advertising popularity A short update looking at the variation of online advertising in Europe which I hope will be interesting for marketers working across different markets. These chars are taken from a new report from IAB Europe on …..
Facebook rated the most important marketing channel With the increasing range of channels available to reach our audiences, it’s increasingly difficult to know where to focus investment in marketing communications techniques. Most marketers will rightly argue that the techniques that …..
