Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
and six mistakes to avoid disastrous mobile emails A couple of days ago we summarised the latest Comscore research showing the popularity of email on mobile devices. Given the rise and rise of mobile email, it’s important to ask your …..
Mobile email marketing popularity statistics New in-depth mobile device usage statistics – October 2011 Comscore have released an intriguingly titled report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. This adds to data …..
Major changes to how products are sold defined in 10 new consumer rights Value/Importance: [rating=5] For transactional sites – retail, travel, etc Recommended link: EU Official summary A summary of the new directive We’re alerting you to this EU press …..
It seems infographics are popular, but they have a flaw – they’re instantly out-of-date. Well not any more. Thanks to HTML5, if your data sources are updated, the infographic can stay up-to-date too! This is a great initiative by Online …..
Using Tweetreach to find out your main influencers in Twitter I’m writing this post to share a neat, free tool which as it says in its strapline answers the question How far did your tweet travel? I’m prompted to write …..
Facebook releases new marketing advice for businesses Value: [rating=4] Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s …..
LinkedIn brings in status updates for companies Value/Importance: [rating=5] for B2B! Recommended link: LinkedIn announcement Example of new LinkedIn “Company Activity” status updates Our commentary on the new company status updates If you use LinkedIn to market your business to …..
Using touchpoint analysis and surveys to find how much email really contributes Since many email marketing services focus their reporting on open and click rates it can be difficult to show how email is influencing leads or purchase and so …..
A briefing on Outbrain with Simon Edelstyn All users of retailers are familiar with the Amazon recommendations on books, but personalisation and recommendations services aren’t only relevant to retailers. This interview shows that recommendations engines are also increasingly used online …..
Google ROPO study provides a great way to visualise customer behaviour Value/Importance: [rating=4] Recommended link: Google-GfK-Vodafone study Our commentary on ROPO visualisation ROPO is a term coined to describe research published by Google in this study meaning “Research Online Purchase …..
