Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
There’s more to social-email integration than share buttons We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that …..
What makes the perfect email call-to-action (CTA)? The recent post by Kath Pay discussing what makes an effective call-to-action in marketing emails showed how it’s easy to get this wrong. No excuses now! Check out this new + useful infographic from …..
Five types of tools and techniques to keep up with the socialsphere I think you’d agree that trying to stay informed and up-to-date with the latest developments in digital and social media marketing is a bit of a challenge? The …..
How engaged are users of different social platforms? Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we’re updating it with a new infographic from Social JumpStart. This one has some additions …..
10 tactics for effective Facebook pages you can implement by 30th March Value/Importance: [rating=10] Recommended link: Facebook’s Pages intro Our commentary on the new Facebook business pages With just one month before switchover to a completely new page layout for …..
Presentation downloads The talks explain 7 Steps for creating an integrated social media strategy based around the Smart Insights Ebook of the same name. You can also download the free social plan summary ebook featured in the talks. 7 Steps …..
Social media is about MUCH more than the tactics This instagram has been doing the rounds during February, there’s a fair chance you’ve seen it? I like it! It has been shared tens of thousands of times and rightly so. Anything …..
New European Facebook marketing pages launched Value/Importance: [rating=3] Recommended link: Facebook UK Marketing page We’ve found the global / US Facebook Marketing Page useful for ideas on Facebook Marketing – it seems others do too – there are nearly 900,000 Likes for …..
Three paths to digital marketing optimisation Today, many companies are working on conversion improvement, but without an overall strategy which joins the different approaches together as part of an overall conversion strategy. The tools available in our toolbox break down …..
This new advice and tools for journalists could be useful for marketers and bloggers too Value/Importance: [rating=3] Recommended links: Twitter for Newsrooms (Shows Grid Above) Twitter for News Twitter Media Our commentary on the New Twitter advice Twitter announced new …..
