Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Presented to the Internet Retailing Expo conference in Birmingham The techniques I recommended in this talk are reviewed for a case study company with their permission. Although the recommendations use a retail example, they apply to other types of business …..
Google Social Analytics – an in-depth review Value/Importance: [rating=4] Recommended link: Google Analytics Blog summary Our review of Google’s new Social Analytics features Avinash Kaushik, now Google’s Digital Marketing Evangelist announced this new Google Analytics feature at his keynote at …..
New Boston Consulting Group report on the Economic impact of Internet on retail Value/Importance: [rating=4] Recommended link: BCG Perspectives March 19th article A new report on consumer and business use of the Internet in the G-20 countries If you’ve been …..
There’s more to social-email integration than share buttons We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that …..
What makes the perfect email call-to-action (CTA)? The recent post by Kath Pay discussing what makes an effective call-to-action in marketing emails showed how it’s easy to get this wrong. No excuses now! Check out this new + useful infographic from …..
Five types of tools and techniques to keep up with the socialsphere I think you’d agree that trying to stay informed and up-to-date with the latest developments in digital and social media marketing is a bit of a challenge? The …..
How engaged are users of different social platforms? Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we’re updating it with a new infographic from Social JumpStart. This one has some additions …..
10 tactics for effective Facebook pages you can implement by 30th March Value/Importance: [rating=10] Recommended link: Facebook’s Pages intro Our commentary on the new Facebook business pages With just one month before switchover to a completely new page layout for …..
Presentation downloads The talks explain 7 Steps for creating an integrated social media strategy based around the Smart Insights Ebook of the same name. You can also download the free social plan summary ebook featured in the talks. 7 Steps …..
Social media is about MUCH more than the tactics This instagram has been doing the rounds during February, there’s a fair chance you’ve seen it? I like it! It has been shared tens of thousands of times and rightly so. Anything …..
