Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
This infographic from Return Path is a reminder of how the popularity of smartphones and tablets means we have to carefully test our Emails on these devices and think about the changing context of use for email. Apple devices are particularly …..
A scannable summary of developments marketers using digital marketing need to know New digital technology Autographer – a new category of wearable device announced – while Autographer isn’t a platform for marketing, it does highlight a trend towards wearable mobile devices …..
A case study of how an international company manages conversion-rate-optimisation I think all digital marketers know we should be testing and improving our sites, but the reality is that often we’re focused on day-to-day activities like getting new content live …..
The Who, Why and Where of using QR or action codes for marketing We’ve had a lot of interest in our previous posts on using QR codes for marketing which shows their potential, but I’ve had a nagging doubt in my …..
Layout update offers new header image Importance: [rating=3] Recommended link: Twitter blog announcement Marketing implications of Twitter change From September 18th Twitter updated their profile page layout. The most significant change relevant to marketers is that a profile image can …..
New research and examples show how the latest QR code approaches integrate with video and Ecommerce I’ve been taking a look at some of the latest examples of integrating print with digital through ads and statistics of action code usage …..
New EE site launches to promote new high-speed mobile access Potential short-term impact: [rating=2] Recommended link: Guardian introduction to 4G launch Our commentary on 4G launch Compared to some developed countries, the UK has limited high-speed mobile connectivity. This has …..
What are the common best practices, are best practices always best? I was honoured to be asked to give this presentation for Manchester Manchester Metropolitan University Business School to launch the new Faculty of Business and Law, a stunning new £75 million …..
A resource to help inform targeting platforms for site design I was recently recommended NetMarketShare by @JamesGurd it was a new source to me, so I thought it would share since it’s sometimes useful to have data on the most …..
Shortcuts give you quick access to your favourite reports and customisations Importance: [rating=1] Value for user: [rating=4] Recommended link: Google Analytics Support Page I’ve just been taking a look at this new Google feature. Although it doesn’t involve a new …..
