Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
The John Lewis #snowmanjourney integrated campaign So the nights are drawing in and for the past few weeks we’ve been bombarded with the usual festive TV ads and cheesy Christmas jingles blasting out of our screens. But this year, instead …..
Checkout abandonment statistics show where you should focus your site improvements I’m often asked about average ecommerce rates by site owners looking to boost their sales. It’s a year-round concern with this compilation showing that even for established brands during sale …..
Trends in marketing with the best potential for commercial growth Update: My review of 22 Digital Marketing Trends 2014 Throughout the year I’m asked about What’s New, What’s Hot and What’s Next. This is one of the reasons why we’ve …..
The latest in marketing from November 2012 November is now synonymous with Movember in many countries. Have you heard the story of Movember’s growth? It’s been great to see the growth of this cause in recent years. This year it …..
Social Business Index 2012 shows Top 20 Social Businesses worldwide Through 2012 there has been a shift from discussing narrow social media tactics such as engaging audiences through social networks to broader strategies of integrating social interactions between customers, employees …..
New techniques to assess the impact of Facebook ads on conversions Value (larger businesses): [rating=4] (smaller companies): [rating=1] Recommended link: Techcrunch summary With recent research being used to assert by Forrester and Business Insider that Facebook and Twitter Do Almost …..
Is that really the case? This headline from Business Insider has to be the most misleading of the year for me. It’s certainly engaging, but what’s it based upon? When Andy Lloyd Gordon shared it through Twitter yesterday I couldn’t …..
14th November 2012: Pinterest launches business pages Importance: [rating=4] Recommended link: Pinterest blog post about new business pages Well it had to happen… Following Facebook, LinkedIn, Google+ and Twitter Business pages, Pinterest have now launched their own business accounts. For …..
Oxfam Ireland’s new responsive design With the dramatic increase in mobile site users all businesses are experiencing, there has been a lot of discussion of responsive design as an approach. Responsive design gives the option to deliver a great experience …..
A new free presentation and guide to developing an mCommerce strategy How to manage the opportunities and challenges of mobile marketing is one of today’s biggest issues for digital marketers. As we have shown in our compilation of mCommerce statistics, …..
