Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Google+ communities and 24 other minor new features Value/Importance: [rating=2] Recommended link: Google+ Communities Announcement Google+ is certainly continuing to grow. In the announcement of this launch, Google reminds us about the adoption rate with these new figures: “Today Google+ …..
… advice on developing a social business strategy If your work involves planning how social media and social business can support your business I recommend following the Ogilvy Slideshare channel. Current trends in social media marketing A recent share from the …..
A summary of Ofcom International report comparing consumer use of the Internet in 17 countries Value: [rating=5] Recommended link: New Ofcom International Internet usage statistics Ofcom’s seventh International Communications Market Report was published on 13th December 2012, this examines take-up, …..
The John Lewis #snowmanjourney integrated campaign So the nights are drawing in and for the past few weeks we’ve been bombarded with the usual festive TV ads and cheesy Christmas jingles blasting out of our screens. But this year, instead …..
Checkout abandonment statistics show where you should focus your site improvements I’m often asked about average ecommerce rates by site owners looking to boost their sales. It’s a year-round concern with this compilation showing that even for established brands during sale …..
Trends in marketing with the best potential for commercial growth Update: My review of 22 Digital Marketing Trends 2014 Throughout the year I’m asked about What’s New, What’s Hot and What’s Next. This is one of the reasons why we’ve …..
The latest in marketing from November 2012 November is now synonymous with Movember in many countries. Have you heard the story of Movember’s growth? It’s been great to see the growth of this cause in recent years. This year it …..
Social Business Index 2012 shows Top 20 Social Businesses worldwide Through 2012 there has been a shift from discussing narrow social media tactics such as engaging audiences through social networks to broader strategies of integrating social interactions between customers, employees …..
New techniques to assess the impact of Facebook ads on conversions Value (larger businesses): [rating=4] (smaller companies): [rating=1] Recommended link: Techcrunch summary With recent research being used to assert by Forrester and Business Insider that Facebook and Twitter Do Almost …..
Is that really the case? This headline from Business Insider has to be the most misleading of the year for me. It’s certainly engaging, but what’s it based upon? When Andy Lloyd Gordon shared it through Twitter yesterday I couldn’t …..
