Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
New feature offers to find similar audiences based on existing customer profiles Value/Importance: [rating=3] Recommended link: Facebook Announcement This new feature from Facebook for advertisers promises more relevant ads through extending the custom or Similar Audience targeting feature to now …..
Which features do all the best landing pages share? First impressions are particularly important online – you have only seconds to get your message across. Research from Nature suggested that people form an impression of a site in just 50 milliseconds. There …..
Mapping customer needs to website content and features I’m working on a couple of projects at the moment which involve planning for launch of a new product. These projects have reminded me about a powerful technique that can help keep …..
Pinterest releases new analytics service for verified businesses Value/Importance: [rating=3] Recommended link: Pinterest blog announcement about Pinterest Web Analytics Our commentary on Pinterest Analytics Until today Pinterest, like Twitter, has been weak at providing insights to marketers about which content …..
Track what turns your visitors on (or off) with Event Tracking in Google Analytics Events Goals (Google help page) are a relatively unheralded feature which I thought would be useful to “flag up”, since it can helps marketers report on key marketing …..
Better mobile support and a richer use of imagery Importance: [rating=3] Recommended link: Facebook 7th March announcement Our commentary on Facebook’s latest update At Smart Insights we aim to only cover the major updates to Facebook that are likely to …..
An interview with ex-Googler Andre Weyher You may have noticed we enjoy reviewing tools that help marketers manage their online marketing. In most cases, particularly for search marketing, new tools are variants on existing tools for keyword or backlink analysis. …..
The key developments in digital marketing in February 2013 It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be …..
Describes how companies can select web design agencies which produce contemporary designs including integration of web 2.0 and video into designs…
Showing why online retailers must have an effective mobile experience in place Jill Robb showed in her post on Ecommerce trends for 2013 how online UK retailers are experiencing rapid growth in mobile use of their sites. This new infographic from …..
