Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Which trends are on your Radar? Which new techniques are you using now? Adopting the latest marketing technologies and techniques before competitors has always given options for companies to get an edge. 2013 has been no exception, we have reported …..
A review of the “need-to-know” developments in digital marketing in August 2013 The most significant changes in August relate to LinkedIn and Facebook marketing, so if your business is active on these social platforms, be sure to check you heard …..
Benchmark response times on delivering customer service via social media When I started writing books about Internet Marketing in 2000, I was interested to look beyond ways to use the Internet to grow leads and sales. It seemed that Internet-based …..
Google rolls out a major update to Advanced Segments Value: [rating=4] Timing: Originally announced July 16th 2013, rolled out end August 2013 Recommended link: Google Analytics announcement on new Advanced segmentation feature I’ve updated this post as a reminder that …..
Facebook Embedded Posts follow the Embedded Tweets model Value: [rating=3] Original 31st July announcement: Facebook developer blog Facebook has now announced that this feature was now available to all on 20th August 2013 and has given more examples. We couldn’t …..
New “Story bumping” and “Last Actor” ranking changes Importance: [rating=3] Recommended link: Facebook news feed announcement It seems that for some businesses, gaining visibility in Facebook’s news feed is now almost as important or more important than gaining visibility in …..
Daniel Buchuk on the launch of SimilarWeb As part of our occasional feature giving readers the low down on new tools for digital marketers to collect insight, in this post we ask Daniel Buchuk from SimilarWeb to introduce their service. SimilarWeb …..
How many subscribers open and then click on your emails on different types of mobile devices? The growth in mobile web access and the implications for mobile optimised web design is now well-known, but what about the implications for email …..
Our roundup of the “need-to-know” developments in digital marketing and technology The main development across the major digital marketing platforms in July was the upgrading of Google AdWords to Enhanced campaigns and adding Promotional tabs in Gmail. There were also …..
Ideas, examples and a process to develop your online value proposition (OVP) I’m really pleased that Jay Baer of Convince and Convert could speak recently in our webcast. He explained three blueprints and examples of how companies can develop their Youtility. …..
