Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Not a major update likely to impact rankings as the headlines suggest? Importance: [rating=1] For commercial Purchase Intent Queries Recommended link: Search Engine Land FAQ by Sullivan Mainstream media such as the BBC have picked up on what they call …..
4 Alternative options for reviewing SEO effectiveness now most keywords are “not provided” Importance: [rating=5] Recommended link: Search Engine Land It’s now two years since Google started restricting information about the search keywords used by searchers to find a site …..
AdID to replace ad tracking through third-party cookies? Importance: [rating=5] Potentially… Recommended link: USA Today Article: Google may ditch ‘cookies’ as online ad tracker This is an interesting one to watch for in 2014… USA Today has spoken to “a …..
Which trends are on your Radar? Which new techniques are you using now? Adopting the latest marketing technologies and techniques before competitors has always given options for companies to get an edge. 2013 has been no exception, we have reported …..
A review of the “need-to-know” developments in digital marketing in August 2013 The most significant changes in August relate to LinkedIn and Facebook marketing, so if your business is active on these social platforms, be sure to check you heard …..
Benchmark response times on delivering customer service via social media When I started writing books about Internet Marketing in 2000, I was interested to look beyond ways to use the Internet to grow leads and sales. It seemed that Internet-based …..
Google rolls out a major update to Advanced Segments Value: [rating=4] Timing: Originally announced July 16th 2013, rolled out end August 2013 Recommended link: Google Analytics announcement on new Advanced segmentation feature I’ve updated this post as a reminder that …..
Facebook Embedded Posts follow the Embedded Tweets model Value: [rating=3] Original 31st July announcement: Facebook developer blog Facebook has now announced that this feature was now available to all on 20th August 2013 and has given more examples. We couldn’t …..
New “Story bumping” and “Last Actor” ranking changes Importance: [rating=3] Recommended link: Facebook news feed announcement It seems that for some businesses, gaining visibility in Facebook’s news feed is now almost as important or more important than gaining visibility in …..
Daniel Buchuk on the launch of SimilarWeb As part of our occasional feature giving readers the low down on new tools for digital marketers to collect insight, in this post we ask Daniel Buchuk from SimilarWeb to introduce their service. SimilarWeb …..
