Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Resources and examples to inspire effective mobile experiences Responsive Design (RWD) is a key trend in creating effective online customer experiences driven by the need to cost-effectively build sites across desktop, tablet, phablet and smartphone. I featured it at #13 …..
Ideas to increase visibility and sharing on Slideshare I thought this was a nice piece of content marketing by Slideshare, so thought it was worth sharing to highlight Slideshare’s ongoing importance if you market to professional B2B audiences. As Dan …..
Google introduces 3 options to review content effectiveness in Google Analytics Value/Importance: [rating=4] Recommended link: Google Analytics announcement The lack of options for content grouping in Google Analytics has been surprising given that it has been a core feature of …..
Thank you to all our readers and writers for sharing in 2013! In our last monthly round-up of the year I want to thank all our writers who have shared their insights across the year, particularly our regular writers, so …..
Check you’re not making these 5 mobile SEO mistakes to get your SEO right in 2014 Importance: [rating=5] Recommended link: Google’s new advice covering mobile SEO mistakes December 2013 update We originally alerted readers to Google’s new advice on mobile …..
Key questions to ask and insights to use when deciding on the best investment of your precious time and money Using the latest insights showing how consumers and businesses are using digital media and technology is powerful in helping decide …..
This post gives a summary of a webinar by Smart Insights expert commentator Stephen Bateman of Concentric Dots. Stephen started by showing the ongoing and increasing thirst for knowledge on content marketing, starting with this Google Trends data showing a …..
Interest in the value of Big Data continues into 2014 I’m not sure whether to be impressed by this infographic or annoyed. It shows both what’s powerful about infographics and their weaknesses. With the right headline, data and design, infographics …..
22 Digital Marketing techniques that demand attention Update: I update this post annually with a new poll on the techniques that readers think is important. You can see the latest poll in this post on Digital Marketing Trends for 2015 – in …..
Our monthly round-up of the developments that matter in digital marketing The main platform developments to be aware of this month were in Twitter and LinkedIn – see the posts in our social media section for details. Given that we’re …..
