Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Thank you to all our readers and writers for sharing in 2013! In our last monthly round-up of the year I want to thank all our writers who have shared their insights across the year, particularly our regular writers, so …..
Check you’re not making these 5 mobile SEO mistakes to get your SEO right in 2014 Importance: [rating=5] Recommended link: Google’s new advice covering mobile SEO mistakes December 2013 update We originally alerted readers to Google’s new advice on mobile …..
Key questions to ask and insights to use when deciding on the best investment of your precious time and money Using the latest insights showing how consumers and businesses are using digital media and technology is powerful in helping decide …..
This post gives a summary of a webinar by Smart Insights expert commentator Stephen Bateman of Concentric Dots. Stephen started by showing the ongoing and increasing thirst for knowledge on content marketing, starting with this Google Trends data showing a …..
Interest in the value of Big Data continues into 2014 I’m not sure whether to be impressed by this infographic or annoyed. It shows both what’s powerful about infographics and their weaknesses. With the right headline, data and design, infographics …..
22 Digital Marketing techniques that demand attention Update: I update this post annually with a new poll on the techniques that readers think is important. You can see the latest poll in this post on Digital Marketing Trends for 2015 – in …..
Our monthly round-up of the developments that matter in digital marketing The main platform developments to be aware of this month were in Twitter and LinkedIn – see the posts in our social media section for details. Given that we’re …..
New research shows effectiveness and best practices for CRO across 7 key CRO techniques Do you know the RedEye annual Conversion Rate Optimisation (CRO) report? It has now been produced for 5 years in conjunction with Econsultancy. Since the name …..
The most popular jobs in digital marketing show what employers are looking for We showed in our recent review that digital marketing is now bigger than Internet marketing based on searches for knowledge and services related to digital marketing. As …..
Twitter opens its advertising to small and medium businesses in UK, Ireland and Canada and adds custom timelines worldwide Importance: [rating=5] Recommended link: Twitter blog With the virtual ink barely dry on the Twitter IPO, Twitter has sought to increase …..
