Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
New research shows how different types of content marketing supports brand engagement and purchase in different sectors Value: [rating=4] Recommended link: Download InPowered/Nielsen report With the increasing focus on content marketing, it’s important for marketers to work out how effective …..
A summary of new research showing the level of investment in digital marketing in 2014 It’s always useful to be able to compare the way your marketing budget is divided between different digital tactics. Particularly if changes in allocation are …..
How does your web timeline compare? You have almost certainly heard that today marks the 25th anniversary of the invention of the web by Sir Tim Berners Lee and of course, CERN are celebrating this – see their timeline of how …..
What’s New in Marketing? February 2014 roundup Each month we look to keep the focus of our actionable advice from the Smart Insights blog on new approaches to grow business across the customer touchpoints of the RACE Planning framework. In …..
Fuelling Internet Marketing Success in 2014 Dave Chaffey summarised the research on approaches companies use to manage the Internet for marketing in this keynote from Technology for Marketing and Advertising 2014. This page collects the resources related to the research …..
5 key issues to consider to make your content marketing more effective I recently recorded a short series of short videos for TFM&A Insights where I selected just five factors to focus on to improve key digital marketing techniques. In …..
Itamar Simonson explains how digital reviews and recommendations mean that consumers are now better equipped than ever to determine the absolute value of any purchase According to Simonson, Professor of Marketing at Stanford University, today’s consumers have so many new sources of …..
What’s New in Marketing? January 2014 The end of January already! Does anyone not think that? The end of the month means it’s time for our regular roundup of the major developments that affect marketing and our pick of our …..
Which email clients should we design and test for? 2014 update It’s important to agree the target email clients you want the email to be displayed in when briefing an agency to develop a new email template or enewsletter layout. …..
5 reasons you should continue guest blogging and 10 actions you should take given Matt Cutt’s latest advice affecting content marketers Alert importance: [rating=5] Recommended link: Matt Cutts: The Decay and Fall of guest blogging for SEO If you work …..
