Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
A round-up of our advice and alerts from June 2014 Colin Green, Marketing Director, Land Rover UK stressed the importance of integration when he stated that: “Truly Integrated Marketing is the holy grail for the marketeer. ” However, it seems …..
Why benchmarking is essential to fill the digital marketing gap In theory, analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful… For example, analytics may tell you? …..
Boo hoo: “ Learning from the largest European dot-com failure This in-depth case study of Boo.com features in the last few editions of my book Digital marketing: Strategy, Implementation and Practice – it’s based is based on story of Boo.com failure from …..
Google MyBusiness replaces Google Places for local businesses and provides a new Google+ admin page service for all businesses Value/Importance: [rating=2] Recommended link: Announced on 12th June 2014, this has been touted as a major change, with an in-depth review …..
Using Talkwalker Social Search for social media listening Value: [rating=5] Recommended link: Talkwalker Social Search Who are the most important influencers in my sector? What types of content are most popular for sharing? What social media strategies are my competitors pursuing? Answering …..
A recent court case could set a legal precedent to limit behavioural email marketing Importance (to retail email marketers): [rating=5] Recommended link: Sky News: Spammer To Pay Damages After Court Victory There has recently been an interesting, useful and somewhat scary …..
Our monthly summary of the biggest ‘need to know’ developments in digital marketing In this month’s round-up, the two main alerts are in the sections about search marketing (notifying about a major Google algorithm update) and social media marketing (an alert …..
Two examples of Home Pages which act as landing pages highlighting best practice…
Book review: Watertight Marketing – Delivering long-term sales results by Bryony Thomas We know from our research published showing how businesses manage digital marketing, that many businesses don’t have a defined marketing strategy. In fact, more than half of businesses we surveyed (56%) …..
Tools and techniques to review the impact of the latest Panda algorithm update on organic search traffic Value/Importance: [rating=5] Recommended link: Search Engine Land Analysis by Barry Schwartz It’s a statement to strike fear into the heart of anyone who relies …..
