Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Boo hoo: “ Learning from the largest European dot-com failure This in-depth case study of Boo.com features in the last few editions of my book Digital marketing: Strategy, Implementation and Practice – it’s based is based on story of Boo.com failure from …..
Google MyBusiness replaces Google Places for local businesses and provides a new Google+ admin page service for all businesses Value/Importance: [rating=2] Recommended link: Announced on 12th June 2014, this has been touted as a major change, with an in-depth review …..
Using Talkwalker Social Search for social media listening Value: [rating=5] Recommended link: Talkwalker Social Search Who are the most important influencers in my sector? What types of content are most popular for sharing? What social media strategies are my competitors pursuing? Answering …..
A recent court case could set a legal precedent to limit behavioural email marketing Importance (to retail email marketers): [rating=5] Recommended link: Sky News: Spammer To Pay Damages After Court Victory There has recently been an interesting, useful and somewhat scary …..
Our monthly summary of the biggest ‘need to know’ developments in digital marketing In this month’s round-up, the two main alerts are in the sections about search marketing (notifying about a major Google algorithm update) and social media marketing (an alert …..
Two examples of Home Pages which act as landing pages highlighting best practice…
Book review: Watertight Marketing – Delivering long-term sales results by Bryony Thomas We know from our research published showing how businesses manage digital marketing, that many businesses don’t have a defined marketing strategy. In fact, more than half of businesses we surveyed (56%) …..
Tools and techniques to review the impact of the latest Panda algorithm update on organic search traffic Value/Importance: [rating=5] Recommended link: Search Engine Land Analysis by Barry Schwartz It’s a statement to strike fear into the heart of anyone who relies …..
7 key areas of focus to review and improve your email marketing capability The last couple of days, I’ve been attending the International Email Expo at Frankfurt. It’s been nice to listen to and discuss the latest advice from email …..
What’s New in Marketing? Our summary of digital marketing advice and developments in April 2014 Three of the main social networks updated their profile pages in April. Have you updated yours to fit in with the new designs? See the …..
