Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
New consumer insights showing the importance of search in different sectors When I’m asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course …..
New research from 300 online retailers shows the impact of different types of personalized product recommendations on conversion rates and other Ecommerce KPIs We’re all familiar with the Amazon personalized product recommendations after many years of seeing and responding to them, …..
What is Digital Transformation and what can hamper it? This new infographic summaries a new report from Infomentum exploring barriers and steps to digital transformation. It starts with a definition of digital transformation, which although by Brian Solis, isn’t as dynamic as …..
Will this be Google’s biggest algorithm update of the year so far? Importance: [rating=4] Recommended link: Google’s official announcement – ‘An update on Doorway pages’ Wow, this seems a strange one! It feels like back to the 1990s when Doorway pages …..
Facebook to remove deactivated accounts from Page Like counts Importance: [rating=2] Recommended link: Facebook blog announcement We aim to only alert members to the biggest changes happening on the main digital marketing platforms. This one is relatively small, but we …..
How we got to #2 most popular inbound marketing blog in the UK. Sharing what works for our blog, the mistakes we’ve made and what could work for yours Hubspot have just launched a new Inbound marketing ranking tool: InboundRank . …..
Dynamic Product ads bring product retargeting to Facebook Importance: [rating=4] For Retailers looking to retarget their audience on Facebook Recommended link: Facebook announcement of Dynamic Product ads Facebook announced Product Ads this week. Here’s an example to show why they’re …..
and if not, why not? There is only ever one pot of money for investments in marketing, so it can seem it is spread more thinly each year as you need to engage customers across more digital touchpoints. Worse still, the size …..
Tools for benchmarking and comparing average media mix or percentage of different traffic sources between websites Naturally all digital marketers want more (quality) traffic. This begs the question where do we find this traffic? What is our optimal mix of …..
A summary of new research giving the CMO viewpoint In our Managing Digital Marketing 2015 report we summarised our recent research into the changes to processes, structure and teams needed for managing digital marketing. A broader viewpoint is available in this new research, …..
