Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
You will know about Brin and Page, but perhaps not Sundar Pichai and Matt Serlin… Importance to Digital Marketers: [rating=5] Recommended link: Official Google Blog announcement of Alphabet Is ‘Alphabet’ ‘for real’?! Well, you might have thought that Google had grown …..
Help up build a picture of the current digital skills landscape This infographic shows that there are 1.46 million people working in digital companies in the UK, with 45,000 more jobs in digital currently being advertised. Digital marketing requires a …..
How do your digital marketing skills compare? Developing your Digital Marketing skills is now crucial to staying relevant in your career and, for employers too, ‘digital talent development’ is vital to stay competitive. Through our resources and blog articles we’re …..
How does email compare to other channels in driving customer acquisition and sales? We can see the importance of email marketing by using the excellent Custora Ecommerce Pulse – which is updated monthly to show the impact of different channels on sales …..
Digesting Mary Meeker’s 2015 Internet Trends Analysis I always enjoy and gain great insight from Mary Meeker’s ‘State of mobile marketing’ reports which she regularly publishes at this time of year via Kleiner Perkins Caufield & Byers. It’s part of a …..
With objective-based campaigns, businesses can promote to directly prompt leads and sales Importance: [rating=4] Recommended link: Twitter announcement on objective-based campaigns You may remember when Twitter started to monetise through offering ads to advertisers, the model was to use paid Promoted Tweets to …..
Google shares new research about changes in local search behaviour and how to use extensions to deliver relevant local ads Importance: [rating=2] Recommended link: Google’s preview of new mobile ad extensions Google has responded to changes in users’ searching behaviour …..
How agencies and other B2B service businesses can avoid a fatal trap I’ve been following Ian Lurie of digital agency Portent, Inc for a few years now, enjoying learning from the type of actionable insights around content marketing, SEO and broader Digital Marketing Strategy …..
Maps for reviewing the range of insights tools to improve digital marketing We love tools for managing digital marketing as I think many working in marketing today do… When I’m talking at conferences I often see most pens to paper when …..
10 things you need to know about Search Analytics – Google’s new tool for Keyword Ranking reports Rating of value of tool: [rating=4] Recommended link: Google’s announcement of Search Analytics launch Have you seen Google’s new Search Analytics tool? It’s …..
