Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Join Dave Chaffey of Smart Insights in a new webinar highlighting the key success factors for marketing online in the business-to-business sector Although digital marketing is not now a new discipline, it is evolving fast as the mega platforms like …..
You can now evaluate the power of your landing pages for generating leads and sales from organic traffic Value: [rating=4] Recommended link: Google Analytics article We’re ‘quite excited’ by this new feature from GA since it gives back some insight …..
Our look at the latest trends in digital media and technology and how they will impact marketing in 2016 At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest …..
What are employers looking for from digital marketers? A 2016 marketing salary survey from Marketing Week is interesting reading since it sheds light on some of the issues marketers face in their roles, and highlights issues that are important for …..
Showing the huge impact of mobile marketing across web, social, display and email The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to …..
7 Steps to Content Marketing Success in 2016 In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. Since the 7 Steps format was popular, we …..
The results of our survey on Content Marketing in Europe In recent years, Content Marketing has been rated by marketers as one of the most effective marketing techniques. Indeed, our survey of Smart Insights readers asking about managing digital marketing in Europe …..
15 techniques to grow your email subscribers It’s often easy to neglect your email list when there’s a push to grow fans and followers on the social networks. But it’s worth working on boosting email subscriptions too since email subscribers …..
Google’s new Autotrack library enables additional tracking of site visitor interactions Value: [rating=3] Recommended link: Google Analytics announcement about the Autorack plug-in If you’ve been involved with customising Google Analytics for different businesses, you will know there are some oddities …..
Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes How engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but can you measure and prove …..
