Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..
Digital transformation strategy to grow your business: Our recommended planning frameworks to implement your successful digital transformation More marketers than ever are fueling growth through digital transformation. But with the stakes so high, we want to make sure you get …..
Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? Our latest research on Digital Marketing Optimization demonstrates there is a major challenge for many marketers of creating integrated strategies and communications plans with …..
15 ideas for a marketing action plan for a recession…
A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this …..
Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing research (a free download) reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing …..
Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which …..
This tube map is a great way to summarise online marketing options to non-digital specialists or to check your digital media knowledge for skills gaps You will know from our digital media infographics and success maps that we’re big fans of …..
Are you using social media monitoring (SMM) tools and services tactically? Or maybe you’re still not sure if you are using the right SMM tool(s) based on your specific business needs? Social media monitoring offers digital marketers a wealth of …..
Examples of different Coronavirus notices around the world – and best practice for public communications This is a strange start to the week after a strange weekend where we’ve seen the empty streets across Rome, Paris, and Madrid, then hearing …..
