Digital marketing strategy answers

Paul Brick, Company Owner or Director asked this on January 31, 2013

Example Digital Marketing Strategy loading

Hi, I am interested to see if anyone has an example Digital Marketing Strategy using the Digital marketing strategy toolkit available to expert members. We are putting this into practice for some clients and would be good to benchmark against what others are doing.

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  1. Dave Chaffey, Consultant said at 15:55 on January 31, 2013

    Hi, over the year several members have asked for this and we developed this outline digital strategy example in response to that need:

    It’s based on SOSTAC(R) so does give an idea of how to apply that. However, it’s not a full marketing plan and we are planning to create others.

    We are currently producing a more general marketing plan guide which will be published in February. As part of this we commissioned a 12 page example marketing strategy which will hopefully be useful too.


    • Russell Brown, Company Owner or Director said at 22:16 on February 8, 2013

      Hi Dave, thanks for this…. I had just posted this question when I saw this.

      How far away in February do you think the more general marketing plan guide example is?

      Many thanks

  2. Dave Chaffey, Consultant said at 22:30 on February 16, 2013

    Hi Russell, the new marketing strategy example is now available from the link above and the new marketing planning guide is available from:


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