Digital Marketing Technique - Linked In marketing
Social media is hot and being adopted by small and huge businesses alike – as a channel transcending the middleman and connecting brands directly with people it can only gather more momentum.
Yet, despite all the hype and potential – how much are you actually doing in social media? My guess is not very much or at least not as much as your gut tells you that you should be doing. Why?
The F Word (again)
My experience is that it’s primarily fear of the unknown that is preventing faster adoption because there are simply so many questions for a busy team to answer:- how much to spend, how much time to invest, which tools to use, how to resource it and how to measure success. There’s a lot to learn before investment can be justified to senior management and an already massive agenda of work.
Well, some help is at hand – this new report by Michael A. Stelzner is definitely going to help address some of those critical questions – he’s interviewed 1,900 marketers of all levels of experience – people like you.
The link to the report is here, … » Read our full article
Ignoring the power of LinkedIn to drive new business and build relationships is missing a big opportunity for companies small and large alike.
LinkedIn is the first place many larger businesses check out potential suppliers and new hires. Using LinkedIn makes you more visible to existing and potential clients as well as your peers. These reach and growth figures are undeniable:
- LinkedIn has over 65 million members in over 200 countries.
- A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
My ten practical tips are aimed at helping you to get more out of LinkedIn.
1 – Complete your profile
Improve how people can find and connect to you by adding past places you have worked, details of your higher and further education (leave out schooling before 18), activities and professional memberships.
You have 1895 characters to create your LinkedIn profile. Do include:
- BACKGROUND
- HOW WE CAN HELP YOUR COMPANY
- CONNECT WITH ME AND MY COMPANY
To make elements of your profile stand out use block capitals and plenty of spaces between sections.
2 – Add … » Read our full article
Social media marketing and Online PR essentials are our weekly round-up of what’s new if you’re looking to apply social media and online public relations in your marketing. We select the best posts on best practice and developments from the main social media players from the many we scan each week so you don’t have to.
We include updates about new services from the main forms of social presence, i.e. Facebook, Linked In and Twitter and also best practice articles advising how to develop and implement social media marketing strategies.
Do let us know any developments that you think we’re missing by tweeting @SMARTinsights. Sign-up to our enewsletter if you’d like a reminder through the updates each Friday.
Our recommendations on the latest developments from week starting 30th August 2010
Value:
Commentary: An interesting Forrester blog post – The noise in social media is getting deafening and Google has said nothing about their rumored social networking offering, but it may be that the company has just revealed their secret weapon to take on Facebook. The new Priority Inbox feature in Gmail … » Read our full article
