Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations.
The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics.
Jaywing, a British data-based digital agency, found that brands across the board are failing to take advantage of marketing technology innovations, including how data can lead to larger explanations of how their audiences consume. Further, the agency’s 2017 Data-Driven Marketing Report found that 23 percent of marketers rate data science and analytics as the least important marketing skill.
By contrast, the…
Discover the leaky spots and how to fix them by looking at these key areas in Google Analytics
It’s Saturday night, and it’s pouring with rain.
You’re curled up on the sofa watching a movie when you feel a drop of water splashing on the top of your head.
What? Is this for real?
Then comes another one. This time you’re sure you didn’t imagine.
It’s for real, your roof is leaking. What do you do?
You move to the side and continue to watch the movie, hoping it’s not that bad.
You put a pot under the leaky spot to collect the water, check out all the other rooms to see if this happens anywhere else while you call someone to fix your roof ASAP.
I’m sure you chose…
Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics
Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google Analytics to improve your business, we have covered off all the major upgrades and improvements.
While there are many changes over the last year, probably the most significant is the upgrade to the new Universal Analytics standard and the introduction of enhanced e-commerce tracking.
For non-e-commerce sites this is obviously of less significance but for online retailers there are some significant improvements.
The advent of enhanced e-commerce brings a far greater emphasis on key areas of site performance and marketing, in addition however it has also bolstered its tracking and reporting around product performance. That means whereas before GA was primarily the domain of e-commerce and marketing professionals it is now moving into…
Did you know this data is available? Many don't!
In a couple of recent consulting workshops with our members, I've recommended this report Google Analytics report (shown below), but the marketing managers I was working with were unaware of it and, more to the point, they thought they were really useful. I find similar in training workshops too.
What is this data and why is it useful?
The chart shows that you can see the Male / Female breakdown for your site visitors and you can also see the age breakdown too. It's useful for both B2B and B2C.
It becomes more interesting when you compare it to the profile of traditional customers acquired by other channels - this prompts questions as to whether you are reaching new audiences online or similar audiences.
A review of the in-page Chrome extension for Google Analytics
Recommended link: Google Analytics InPage Extension for Chrome
This tool came out at the end of June, so it’s not brand new, but we think it’s still worth an alert since although it has been released for a month, it’s had fewer than 60,000 downloads - not many considering the number of people that use Google Analytics… Maybe this is because it doesn’t add much to the existing Google Analytics In-Page Analytics feature which you access from the bottom of the “Behaviour” menu in Google Analytics.
How to setup the Page Analytics Chrome extension
To setup the tool simply:
Download the Chrome extension and enable the extension by clicking on the button in your toolbar.
Make sure you are signed-in with the relevant Google Analytics account with a profile for the site you want to review.
Load up the page you want…
New new customer acquisition reports give quicker, more useful reports
Recommended link: Google Analytics blog - Act, Empower, Access
It’s now over two years since Google last made a major update to its interface and report when it launched (version 5) in Beta as described in Dan Barker’s post. Since then, there have been regular updates and we have highlighted the most important in our Google Analytics updates channel. This new update is one of the more significant and useful - definitely worth an alert.
Google always has interesting announcements on major updates at its annual partners conference. This year, it’s focusing less on new technology as it did with last year’s announcements about Universal Analytics. Rather it’s tackling the “elephant in the room” for analytics which is the relative lack of use of analytics…
An example showing how to set up an AB test on Wordpress
What is A/B testing?
You'll probably be aware of the approach, I'm sure. A/B testing, also called split testing, involves your site serving one of several versions of a page to show to a site visitor. The aim is to usually find a better approach to converting your visitors.
[caption id="attachment_344" align="aligncenter" width="300"] What is A/B Testing?[/caption]
Why do you need it?
Put simply, how do you know if the changes you made to a page are working better than the earlier version unless you can compare them side by side?
A/B testing allows you to make changes from a position of intelligence - knowing the impact of the changes you make allows you to learn what works and what doesn't, and make sure that you repeat the successes and not the failures.
A/B testing in WordPress
Examples of how to use the new widget, event and mobile segmentation features
Google Analytics 'Realtime' features launched almost 2 years ago, and brought plenty of practical benefits to tool. For example, see these 5 ways to use Google Analytics Realtime from the excellent Helen Birch.
The set of Realtime tools has now been updated with some very useful extras. Here are my 3 favourite updates, and a couple of reasons you may choose to use them:
Realtime Dashboard Widgets.
Realtime Event Reports.
Realtime Segmentation by Desktop / Mobile / Tablet.
Here are some screengrabs and notes on each of the changes:
New Feature 1. Realtime Dashboard Widgets:
Google have added ‘realtime’ widgets to dashboards. The tool to add those looks like this:
Here’s how they look within the dashboard:
(minor note: ‘dimensions’ aren’t yet working for me there. I presume they’re fixing this)
What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search.
The total number of potential keyword searches that could drive traffic to your website is enormous. Some web owners get traffic from hundreds of thousands of different keywords. However, not every keyword delivers high quality traffic that adds value to the bottom line of the business.
One of the biggest challenges for SEO is to learn which keywords are contributing to ROI, focusing efforts where they can deliver the most reward. To achieve this you need to separate the wheat from the chaff and that means using the data available to discover what doesn’t work.
This article takes a look at some of the techniques you can use to identify and screen poor performing keywords, enabling you to…
A custom dashboard in Google Analytics you can use for checking your checkout process
If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will be costing you money.
That’s why first thing every morning, before I even look at the sales figures, I look at my clients' ‘Checkout’ custom dashboards.
It gives me an instant health check. I can clearly see if something has gone wrong with any of the stages in the checkout, such as the payment gateway or the address lookup system. Or if something is wrong with a promotional offer codes and people who use it are unable to buy…
All I have to do is to take a quick look at this…