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The 10 types of online influencers [Infographic]

How do you segment your influencers for outreach?

Do you know this practical infographic from Traackr: The Many Faces of Influence - you may be able to spot some famous US digital marketing commentators there!

We're sharing this as a useful infographic because it prompts you to think whether you're making the most of opportunities to encourage different types of online influencers to share your branded content.

Segmenting influencers into different types will help you prioritise types of influencers to monitor and interact with. It should be a core approach to support your content marketing, SEO and social media marketing. Remember that Content Marketing is two words - it's not just about creating content, but marketing it!

We feature this infographic in our updated Guide to Influencer Outreach shows how to use the social networks and a host of free tools to identify, monitor and engage with influencers.

Different types influencers

You can 'Click to Expand'.

The infographic covers the '3Rs of influencers' to help prioritisation, these are:

  • Reach (Audience size)
  • Resonance (Engagement power with audience)
  • Relevance (Contextual fit)

Often it's natural, to start by using Reach, but although many 'A list' influencers may have good reach, they don't offer relevance to your theme or resonance. We find working with 'B/C' list influencers is more practical for this reason.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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