How do you segment your influencers for outreach?
Traackr have produced a really useful infographic: The Many Faces of Influence – you may be able to spot some famous US digital marketing commentators there!
We like this infographic since it prompts you to think whether you’re making the most of opportunities to encourage online influencers to share your branded content. Segmenting influencers into different types you can monitor and interact with should be a core approach to support your content marketing, SEO and social media marketing.
We feature this infographic in our new Guide to Influencer Outreach in which Danny Bermant shows how to use the social networks and a host of free tools to identify, monitor and engage with influencers.
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