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Learning Paths for marketing teams
Learning Paths for marketing teams

We understand the problems marketers are facing in the new economic landscape, as businesses of all sizes are having to rapidly adapt their marketing plans to reach their customers across multiple channels. Our Learning Paths are designed to help businesses overcome this challenge and achieve results fast!

React to the challenge

Identify the right marketing channels for your business to develop and grow

Perfect your strategy

Rapidly develop marketing team skills and implement actionable advice

Get results, fast

Optimize a data-driven marketing strategy to increase conversions and team performance

“Smart Insights Learning Paths provide the most complete marketing training you can have.”

Learning Paths for small businesses

We understand small businesses need to perfect a strategy that identifies new marketing channels for growth.

Learning Paths were created for business owners who want to learn how to plan, manage and optimize their own marketing activities. Every Path gives you instant access to data-driven digital marketing solutions, so you can dedicate more time and resources into growing your business and winning more customers!

Learning Paths for teams

In the current climate, we know large businesses are looking to create an integrated marketing strategy for their teams to optimize their performance across multiple marketing channels.

Our brand new Learning Paths help individuals and managers improve their skills across key marketing channels and integrate them as part of a complete business improvement plan.

Unlock Learning Paths with Business Membership

Keep up-to-date with the latest digital techniques

Grow and manage your business' marketing and digital transformation strategy

Join 1,000s of Business Members worldwide who are already optimizing their digital marketing with our comprehensive, integrated online training.

Here's a glimpse of everything Business Membership has to offer:

▶︎ 10 brand new, CPDSO-accredited Learning Paths
▶︎ Integrate your strategy with the RACE Planning Framework
▶︎ Apply new skills when you're short on time with 50+ Quick Wins
▶︎ 3 Strategy and Planning Toolkits to manage your digital campaigns
▶︎ 200+ Guides and Templates
▶︎ Explore 7 channel-specific Toolkits, spanning SEO, Email and more
▶︎ Flexible monthly or annual payment options

Develop high-quality marketing skills

Explore modular e-learning, integrated seamlessly with our library of guides and templates

  • Individual membership icon Individual
    Business membership icon Business
    Social Media Marketing Learning Path image

    Social Media Marketing Learning Path

    Part of the Social media marketing Toolkit

    Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities

  • Individual membership icon Individual
    Business membership icon Business
    Email Marketing and Automation Learning Path image

    Email Marketing and Automation Learning Path

    Part of the Email marketing and marketing automation Toolkit

    Improve your email communications and marketing automation using a strategic, data-driven approach and best practices

  • Business membership icon Starter Membership
    RACE Practical Digital Strategy Learning Path image

    RACE Practical Digital Strategy Learning Path

    Part of the Marketing strategy and planning Toolkit

    Learn how to create and implement an integrated omnichannel marketing plan

  • Business membership icon Starter Membership
    Campaign Planning Learning Path image

    Campaign Planning Learning Path

    Part of the Marketing campaign planning Toolkit

    Use a data-driven approach to create campaign plans that consistently deliver quality digital marketing results





$175 $117

1 user only

per month

Create and optimize a digital marketing strategy


RACE Growth System
Marketing Strategy toolkits
Quick Wins micro-learning
  • 30+ actionable marketing techniques
  • Quick to learn and apply
  • Supported by guides and worksheets
  • See all Quick Wins
Marketing Channel toolkits
Access limitations
  • None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses
Join now


2+ users (5 included)

Billed AnnuallyPrice on enquiry

Upskill and align your team using best practice

Everything in Starter, plus:

Complete training for your team
  • Identify and close skill gaps
  • Improve ROI from marketing
  • Engage and retain your employees
Business toolkits
In-depth assistance
  • Named Customer Success Manager
  • On-boarding and regular assistance
  • Monthly feedback calls
  • Consultancy options (additional charge)
Access limitations
  • None - gives unlimited resource access to all toolkits and online training courses
  • Membership is suitable for consultants and agencies
Enquire now
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