Need a plan to create a winning marketing strategy, fast?
Get started today using a tried and tested step-by-step process
We understand the problems marketers are facing in the new economic landscape, as businesses of all sizes are having to rapidly adapt their marketing plans to reach their customers across multiple channels. Our Learning Paths are designed to help businesses overcome this challenge and achieve results fast!
React to the challenge
Identify the right marketing channels for your business to develop and grow
Perfect your strategy
Rapidly develop marketing team skills and implement actionable advice
Get results, fast
Optimize a data-driven marketing strategy to increase conversions and team performance
“Smart Insights Learning Paths provide the most complete marketing training you can have.”
Learning Paths for small businesses
We understand small businesses need to perfect a strategy that identifies new marketing channels for growth.
Learning Paths were created for business owners who want to learn how to plan, manage and optimize their own marketing activities. Every Path gives you instant access to data-driven digital marketing solutions, so you can dedicate more time and resources into growing your business and winning more customers!
Learning Paths for teams
In the current climate, we know large businesses are looking to create an integrated marketing strategy for their teams to optimize their performance across multiple marketing channels.
Our brand new Learning Paths help individuals and managers improve their skills across key marketing channels and integrate them as part of a complete business improvement plan.
Unlock Learning Paths with Business Membership
Keep up-to-date with the latest digital techniques
Grow and manage your business' marketing and digital transformation strategy
Join 1,000s of Business Members worldwide who are already optimizing their digital marketing with our comprehensive, integrated online training.
Here's a glimpse of everything Business Membership has to offer:
▶︎ 10 brand new, CPDSO-accredited Learning Paths
▶︎ Integrate your strategy with the RACE Planning Framework
▶︎ Apply new skills when you're short on time with 50+ Quick Wins
▶︎ 3 Strategy and Planning Toolkits to manage your digital campaigns
▶︎ 200+ Guides and Templates
▶︎ Explore 7 channel-specific Toolkits, spanning SEO, Email and more
▶︎ Flexible monthly or annual payment options
Develop high-quality marketing skills
Explore modular e-learning, integrated seamlessly with our library of guides and templates
Social Media Marketing Learning Path
Part of the Social media marketing Toolkit
Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities
Email Marketing and Automation Learning Path
Part of the Email marketing and marketing automation Toolkit
Improve your email communications and marketing automation using a strategic, data-driven approach and best practices
RACE Practical Digital Strategy Learning Path
Part of the Marketing strategy and planning Toolkit
Learn how to create and implement an integrated omnichannel marketing plan
Campaign Planning Learning Path
Part of the Marketing campaign planning Toolkit
Use a data-driven approach to create campaign plans that consistently deliver quality digital marketing results