Miriam Shaviv, Director of content at Brainstorm Digital who is active in creating and managing social media strategies for B2B and B2C clients
This template is designed to be a practical model you can quickly apply to your business or your clients’ business. It’s in two parts:
The template example business is Health Recruitment, a fictitious company, looking for more clients in the private healthcare sector. The example is for B2B social media marketing, but the template can be used for B2C companies and will work for businesses with more complex strategies and a range of audiences and influencers.
Related resources: There is a companion social media audit download. We also have more general templates for creating broader marketing plans – download our Example digital marketing plan and Example marketing plan.
About this guide
This template is designed to be a practical model you can quickly apply to your business or your clients' business. It will help you make the best use of social networks with the limited resources you have available.
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Managing social media plan example template is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 13 other resources in the toolkit.
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