Reach new audiences and grow sales with Google+

Our concise guide for planning, managing and using Google+

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Smarter Google+ marketing guide

 Look Inside

About our Google+ Marketing Guide

Our guide shows you how to:

  • Setup and review a personal or company page which makes the most of the Google+ features
  • Create a plan for managing Google+
  • Grow your followers in Circles
  • Use Google+ to find and interact with influencers
  • Encourage sales through Google+

About the Smarter Google+ marketing guide

About the authors

Gavin Llewellyn is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter and Google+.

Rhian Harris (was Simms) is an online marketing all-rounder and guest blogger for Smart Insights. With over 8 years of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+ and Twitter.

What does the Smarter Google+ guide include?

The Google+ guide and all the Smarter social media network guides are structured around the Smart Insights RACE planning framework showing you how to use social networks to Reach, interACT, Convert and Engage your audience.

  • Making the business case to exploit the benefits of Google+
  • How to use Google+ to Reach, Interact, Convert and Engage your audience
  • Six key techniques to expand your audience
  • Using Google+ for SEO
  • Advertising techniques for Google+
  • Ideas on the best types of content to share
  • Packed with examples from different sectors to inspire ideas

About this guide

Google+ now has over 500 million users worldwide, with over 300 million active 'in-stream' users. This guide will allow you to make the business case to exploit the benefits of Google+, give you Six key techniques to expand your audience and show you how to find and interact with influencers on Google+.

Guide Structure

  • An introduction to marketing with Google+
  • Step 1: Plan - Developing a Google+ Strategy
  • Step 2: Reach - Reaching your audience through Google+
  • Step 3: Act - Encouraging interaction with Google+
  • Step 4: Convert - Turning Google+ interaction into leads and sales
  • Step 5: Engage - Keeping your audience engaged
  • Step 6: Resources
Look Inside the Smarter Google+ marketing guide

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Like all Smart Insights' resources, our Smarter Google+ marketing guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The Smarter Google+ marketing guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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