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Learning Paths

Review and improve titles and meta descriptions

Learn how to optimize titles and meta descriptions to improve search ranking

Module purpose

Every page of your website is an asset you can use to help your business rank higher in search engine results pages.

Two key factors that will help in this on-page optimization are page titles and meta descriptions.

We explain the best practices in this module.

How is the Learning Path structured?

  • Objectives
  • Titles and meta descriptions
  • Why user-focused meta descriptions and titles matter
  • Creating relevant title tags
  • Create descriptive titles
  • Why meta descriptions matter
  • How to write powerful meta descriptions
  • Where to include original meta descriptions
  • Approach to testing page titles and meta descriptions
  • Optimizing no-click searches
  • Summary

Learning Objectives

  • Review current titles and meta descriptions
  • Develop and implement improved titles and meta descriptions

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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