As marketers we need to keep reminding ourselves how incredibly important search engines are in reaching prospects and customers. If we don’t, then there will always be more web savvy competitors who are investing to ensure they deliver the best results from the search engines.
This comprehensive guide, gives you all the detail you need to review the SEO for your business or your clients. It’s gives far more up-to-date detail than any other book on SEO we’ve seen.
It’s designed for managers in businesses who need to understand and improve SEO to work through to review the key issues they need to consider and discuss with their in-house team, agencies or consultants. Smaller businesses can use it as a “do-it-yourself” guide to help SEO to boost their business. Agencies and consultants use it to review against their process and techniques and to make sure they are aware of the last Google changes.
To help get or keep your SEO on-track, this guide provides:
The 7 steps covered are:
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Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
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