Emarketing Essentials Weekly Updates

Plan

Digital marketing strategy and planning

• Microsoft quietly launches its So.cl social network
• The content marketing matrix [new infographic]
• Segmentation techniques for social media marketing

Reach

Search, social media, channels and campaigns

• Google launches Knowledge Graph
• Mobile app promotion methods
• The content marketing matrix [new infographic]
• Five SEO tips for product pages on Ecommerce websites
• Segmentation techniques for social media marketing

Act

Encourage interaction and participation with brand

• Writing brand overviews to attract more visitors
• The content marketing matrix [new infographic]

Convert

Conversion optimisation and analytics

• The content marketing matrix [new infographic]

Engage

Social media, email marketing and ECRM

• The content marketing matrix [new infographic]
• From CRM to CEM?