Emarketing Essentials Weekly Updates
Plan
Digital marketing strategy and planning
Reach
Search, social media, channels and campaigns
- Don't believe the scare stories of what works and what doesn't in Ecommerce marketing
- Paid social media advertising: Is it worthwhile?
- Is Content Marketing the New PR?
- Facebook Offers using Power Editor
- How to respond to positive and negative online conversations
Act
Encourage interaction and participation with brand
- An online copywriting refresher [Infographic]
- Are you taking advantage of YouTube’s new subscribe trailer feature?
- Examples of the most engaging Facebook Pages in 2013
Convert
Conversion optimisation and analytics
- User Experience is key to conversion [Infographic]
- Creating more engaging company Facebook pages with the new Timeline covers
- Optimising your LinkedIn presence for lead generation
Engage
Social media, email marketing and ECRM
