Digital marketing strategy and planning
- Marketing automation: an industry ripe for change?
- Sun Tzu and the art of digital marketing strategy [Part 2]
- Digital Economy Bill Threatens Draconian Measures to Tackle Spammy Tactics
- 10 tech trends organisations will need to get to grips with in 2017
Search, social media, channels and campaigns
- How are publisher revenue models threatened by social media content distribution?
- Essential influencer outreach tools
Encourage interaction and participation with brand
- Anchor content is the key to getting your content machine to deliver results
- YouTube plans to remove unskippable 30 second ads in favour of 6 second ads - How will your video production change?
- How to become a better influencer within your niche
- Tested: the Pizza Express chatbot
- Google to discontinue Google Site Search [@SmartInsigthts Alert]
Conversion optimisation and analytics
- Mobile users still not converting
- Challenges faced by email marketers - Targeting and segmenting
- Google assistant now making purchases for consumers, marking new age in the evolution of e-commerce [@SmartInsights Alert]
- Influencer Marketing Benchmarks
- Human Psychology Hacks that Boost Ecommerce Purchases
Social media, email marketing and ECRM