This template steps you through around 40 strategic questions you need to ask to help you review how well you’re making use of digital marketing now and will use it into the future.
Recommendations links give an index of key Smart Insights resources to improve your digital capabilities.
We’ve designed this audit spreadsheet to be as flexible as possible, so it can be applied for different types of businesses and roles:
The questions are structured to assess capabilities within the Smart Insights RACE planning framework of online marketing activities to manage:
Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.
Joao da Costa, Marketing Officer at Southbank International School
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
Plus access 100s of resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: