Well, that’s the end of another, interesting but challenging year for marketers to keep up-to-date and work out how to best apply all the innovations. To help review marketing opportunities in 2013, earlier in the month I wrote this review of marketing trends for 2013. Thank you if you voted in the poll or shared the article. If you take a look, there are two clear winners for priorities.
What are your personal memories of 2012? Perhaps some of these events will ring a bell?
Check out the most important ones in your country. Google’s annual Zeitgeist this year reviewed an aggregation of over one trillion Google searches.
YouTube also has a Year in Rewind tailored for your country (http://youtube.com/rewind).
All of the main providers of digital marketing platforms have been active as they look to increase engagement and ad sales. There were big changes in:
We have also had the emergence of Pinterest marketing as a useful method for reaching new audiences in some sectors.
It’s rare for the main digital platforms to launch new features in December, so maybe it’s a good month to cut-through. The Google announcement of their features is probably the biggest although I don’t think these are significant for most businesses.
Here is what we picked out in December as being interesting and useful for marketers
If you’re based in the UK this update on the “cookie law” is worth checking to see you have taken the necessary actions - the ICO review complaints, give examples of compliance.
If you’re involved in reviewing changes in consumer and business demand for online services as part of planning for 2013 it’s worth a look – some statistics will be useful for presentations to convince colleagues or clients.
A round up of reviews in technology innovation from different sites:
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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