Content marketing strategy

An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives

What should go into your editorial calendar for blogging + Twitter + Facebook + Google+ + LinkedIn? In today’s digital marketing environment, where demands on businesses to publish engaging content have never been higher, managing the process can be challenging, to say the least. In our 7 Steps Guide to content marketing, we’ve advised on how to

5 Questions to ask to review your content effectiveness Last week Dave and I wrote about how to create a business case for content marketing and how to establish ROI. Following on from this, we now go into more depth looking at specific measures and KPIs. Below is a simple matrix of ideas to help you set

Core skills for non-media companies Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers; people who declared they liked your company, its brand or product. This lazy approach to digital marketing led brands into thinking, falsely, that they had found a cheap

How to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best approaches to seeding and distributing your blog content – giving it the best chance of being

8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer’s block, sometimes an issue at this time of year. In this post, René Power examines the key elements of a

A new infographic to help you create content people want to share Content marketing facts from the infographic 26% + of B2B marketing budgets are invested in content 79% of marketers use article publication as a tactic 52% use video 62% of companies outsource their content marketing Brand awareness and customer acquisition are the two main goals of content marketing Blueglass Interactive’s new

How to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content asset) must be to stimulate demand and generate enquiries. In this final post of this business blogging series

How do we establish the Return on Investment from content marketing? This is a pretty big question we’re keen to explore with you since although much is written about why we must put more effort into content marketing, there’s relatively little about how you make the business case and then review content ROI and effectiveness. Important

A genuine framework to operationalise your inbound (or content) marketing We’re big fans of the marketing that Eloqua do, much of it with designers JESS3, they do inbound/content marketing so well – it’s gold standard stuff in terms of best practise. Check out their Revenue Blog, Revenue SlideShare and their Revenue Stream. One of their most popular,

A new infographic to help you create content people want to share Content marketing facts from the infographic 26% + of B2B marketing budgets are invested in content 79% of marketers use article publication as a tactic 52% use video …..

How to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content …..

An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I …..

How to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best …..

8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer’s block, sometimes an …..

Core skills for non-media companies Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers; people who declared they liked your company, its brand or product. …..