Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
With the increasing importance of content to commercial success online, content is not something to leave to an intern; it needs a strategy to ensure it really supports marketing.
This primer gives our recommended free and paid content for content marketing. The content marketing matrix is a powerful tool for defining the best types of content for your audience.
For us, these are the reasons why content marketing is central to success online. So, to be successful, you need a plan for how content marketing can support your goals. We explain how in our 7 Step Guide to content marketing guide
We think the definition from Joe Pulizzi, author of “Get Content, Get Customers” is hard to beat. He defines content marketing as:
“How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behaviour”
We define content marketing simply as
"Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences".
These are the related techniques which we recommend as important for managing Content marketing strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: