Attract visitors and engage your audience through the power of online content
About our content marketing strategy guide
- Authors: Dan Bosomworth and Dave Chaffey
- Last updated: December 2011
- Format: 30,000 word, 88 page A4 page PDF Ebook with illustrations and checklists
How will the content marketing guide help me and my business?
We believe creating engaging content is one of the most powerful online marketing techniques available today, it underpins many of your online marketing efforts including:
- SEO
- Paid search marketing
- Social media marketing
- Email marketing
- Conversion rate optimisation
This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen. The Ebook features:
- Workbook format and checklist to makes it quick to scan to develop a strategy
- Covers both content marketing strategy and practical tips
- Shows you the tools and techniques needed to create your social media hub
- Key recommendations important to strategy are highlighted
- Written by Dan Bosomworth who has worked with many top brands to create effective content strategies and Dave Chaffey, an acknowledged digital marketing expert
Reviewers comment
I was pleased to be one of the first to read through the “Content Marketing Strategy – Seven Steps to Success Guide” which outlines an actionable strategy to follow for a business that’s looking to introduce a content marketing plan.
The guide is perfect for both start-up organisations and large corporates to follow, also featuring a number of influential and leading experts on content marketing.
Simon Swan, Online Marketing & Planning Manager
What does the Ebook include?
The 7 steps covered are:
- Step 1 Put content at the heart of your marketing
- Step 2 Find the intersection with your brand and audience
- Step 3 Define content marketing strategy
- Step 4 Create e-communications strategy
- Step 5 Create your content hub
- Step 6 Maximise visibility and shareability through SMO
- Step 7 Measure and improve using analytics
Download Content Marketing Strategy Guide
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About Smart Insights Guides
What make's our guides different?
We've created our Seven Steps guides e-books to be your constant companion as you learn, review and improve your approach to digital marketing. We know you're busy and under-pressure to get results, so they're written to help you do just that by taking you through the questions you should be asking to improve performance and suggesting the right approaches for you. All our guides have these features:- Seven Steps structure – no-nonsense, super-scannable advice making it easy to create a focused plan.
- Commercial-results focused – the main aim of each guide is to help you get better returns from your online marketing, anything that doesn't help towards that doesn't go in.
- Analytics-based improvements – our passion is helping companies improve through showing how to use data available in Google Analytics and other online insights tools
- Workbook and template based – Create an action plan through working through the entire guide or just work on one area at a time.
- Question based – We keep our guides as short as possible – just showing the questions you need to ask & answer to get better results. We highlight the main steps you should take in boxes showing best practice tips
- Comprehensive – Dave Chaffey and the authoring team have years of experience in online marketing, we know that the details matter and that’s what we show.
- Example-based – we believe we learn best through examples, so we illustrate through lots of examples and screen captures.
How will the guides help me?
Our Ebooks are designed to help you and your team if you are actively managing digital marketing. They are also packed full of practical advice if you're working hands-on working on a company website or campaigns like search, email or social media marketing. This is how our guides help:- Company owners and marketing managers - we help you create a plan so you can invest in the approaches that matter. We help you set goals and put in place a system to measure and improve since all our guides cover how to get more from Google Analytics.
- Digital marketing and Ecommerce managers - we help you get more from each of the key digital marketing channels plus your web and social presences through reviewing your approach using using our comprehensive workbook templates.
- Digital marketing specialists - whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website we have a guide to help you boost your approach.
- Consultants and agency specialists - review your techniques and process against the best practice checklists in our guides.
