Content management

An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives

An infographic showing how to use content marketing to grow your business What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage your visitors? We believe you should do one thing, first and foremost; invest in the very

5 Questions to ask to review your content effectiveness Last week Dave and I wrote about how to create a business case for content marketing and how to establish ROI. Following on from this, we now go into more depth looking at specific measures and KPIs. Below is a simple matrix of ideas to help you set

What should go into your editorial calendar for blogging + Twitter + Facebook + Google+ + LinkedIn? In today’s digital marketing environment, where demands on businesses to publish engaging content have never been higher, managing the process can be challenging, to say the least. In our 7 Steps Guide to content marketing, we’ve advised on how to

Core skills for non-media companies Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers; people who declared they liked your company, its brand or product. This lazy approach to digital marketing led brands into thinking, falsely, that they had found a cheap

How to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best approaches to seeding and distributing your blog content – giving it the best chance of being

8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer’s block, sometimes an issue at this time of year. In this post, René Power examines the key elements of a

A new infographic to help you create content people want to share Content marketing facts from the infographic 26% + of B2B marketing budgets are invested in content 79% of marketers use article publication as a tactic 52% use video 62% of companies outsource their content marketing Brand awareness and customer acquisition are the two main goals of content marketing Blueglass Interactive’s new

How to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content asset) must be to stimulate demand and generate enquiries. In this final post of this business blogging series

5 ideas for creating effective content on your website We talk a lot in our posts about the importance of content and inbound marketing, that being central to success and a how blog is the key for building a central repository of useful, insightful or entertaining content for your website visitors. A blog really does have the

Generating ideas of content types to engage We’ve had this graphic on a Post-It note in our office for months; it’s a natural follow-on from our inbound marketing funnel infographic.  We created it to help your own brainstorming on content …..

Customer over corporate-led communications We’re currently hiring at First 10. A friend asked me what kind of roles we’re looking to fill. My response was, “two brand journalists“. She was puzzled, “do you mean PRs“, she said? “…aren’t there loads …..

5 ideas for creating effective content on your website We talk a lot in our posts about the importance of content and inbound marketing, that being central to success and a how blog is the key for building a central …..

Six top tips for ensuring a harmonious agency:client relationship Getting an agency or freelancer in to take care of your content marketing strategy can bean excellent way to get fresh ideas and expertise for your marketing strategy, as well as …..

An infographic showing how to use content marketing to grow your business What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage …..

Core skills for non-media companies Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers; people who declared they liked your company, its brand or product. …..