5 reasons why you don't and 10 reasons why you could

Surely it's obvious, with today's digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy? I don't think so, the obvious isn't always obvious, or practical to make happen, or even considered necessary. So, a couple of weeks ago we asked readers of SmartInsights.com whether their company, or if they work for an agency or are a consultant, their typical clients have one. These are the shocking? results... Thank you if you voted or shared this post, we had around 110 responses, so a fair number, although we have no sample frame of who since it's just an informal poll. As I suspected, there has been little change since we asked the exact same question back in 2010 as the chart below shows. This suggests that…

What do you think are the worst mistakes in website design today?

I'm a firm believer that one of the best ways to learn effective digital marketing is to review examples of good practice in digital marketing from other companies - like this example of good practice in landing pages. But we can also learn a lot from mistakes that are commonly made. I hope the Smart Insights blog can help marketers avoid the time,money and stress involved with these mistakes by getting digital marketing right first time or fixing problems which mean missed opportunities. So what are the worst mistakes? Well, last week I gave a choice of 10 and you kindly gave me your view on the worst. This is what you thought:

Well we've got a clear winner which is the main customer journeys / next steps unclear.…

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