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What's Hot In Digital: January 2016

The Smart Insights View

Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.

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The Smart Insights View

Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.

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10 Classic Digital Marketing Models

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Digital marketing models provide useful frameworks for digital audits, planning and strategy. So we thought we give you a handy summary of the top 10.

Content Marketing using animations

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Our resident web designer takes a look at the future of content marketing - it's interactive!

What happens online in 60 seconds in 2021?

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Our brand new infographic takes a look at the scale of the 'Content Shock' problem, and suggests some ways to overcome it.

Email Marketing trends for 2017

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Our email marketing expert Tim Watson gives his views on the key trends to improve email marketing in the year ahead.

Do you need a Chief Digital Officer to manage your digital transformation?

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A new report looks at the need for CDOs, and we give our thoughts on which companies may need them most.

The state of B2C Social Media 2016

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Latest stats for the B2C social media landscape. Knowing this can help you build a better social media plan.

The BIG Platform Changes

To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.

Google Algorithm Update: Core Ranking Algorithm changes

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Google announced 2 big changes in it's algorithm - so it's important to check the impact.

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We give you the low down on Twitter's latest ads, and look at the future of the platform.

CES 2016 – A Round Up

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A round up of the latest tech trends on show at the 2016 Consumer Electronics Show

GDPR latest: Brussels Gives Legal Reprieve to Marketing Data Users

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The authorities in Brussels responsible for the new EU data law have undertaken a U turn on the proposed restrictive data law. We discuss the ramifications.

Facebook lead ads come to desktop & get more features

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Facebook has updated its lead ads offering. They will now appear on desktop and will have a couple of useful extra features.

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Facebook have announced that they are currently expanding the FAN to the mobile web for a series of publishers, so they can test the offering. This means the full range of Facebook display ad options will be available as ads on the publisher's mobile site.

Sharing your questions and comments

We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!

What is your best advice for starting a blog?

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What would be your best advice when starting a blog, sharing content and creating content? Smart Insights members give their opinions.

Any tips from fellow Smart Insight users when using Twitter Ads?

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Hi, I'm looking at a possible tactical campaign using Twitter ads linking to an event - anyone able to share recent experiences? All input most welcome

Our latest analysis and recommendations for Premium members

To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.

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We believe models are a great way to provide a structure to help you create a well thought out plan. To help, all members can download our new Digital Marketing Models Guide, which showcases the top digital marketing models and gives in-depth advice on how to put them into practice. Keeping with the planning theme, for Expert members we also have a new Powerpoint Digital Marketing Planning template to help you make the business case for digital marketing investment. For those of you working in the not-for-profit sector you'll be pleased to see our email marketing for charities guide from Lucy Hanlon has now been updated for 2016, with new best practice advice to help charities get the most from their contacts.