Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content …..
Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them – across 8 marketing analysis activities I’ve found that when running training courses, the tools I recommend to help marketers are always …..
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FREE ACCESSOur quick Q&A guide answering the top 10+ questions on digital marketing we are asked Since we launched Smart Insights, we have specialized in helping marketers answer the common questions around digital marketing, particularly related to digital marketing strategy and …..
Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give …..
Use our matrix to review your use of media channels to improve content visibility and impact across the customer journey If you’re a regular reader of Smart Insights, it’s likely you’ve seen – or even better, used – our Content …..
A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..
My example dialogues and use cases show the amazing opportunities for marketers using ChatGPT and other generative AI tools I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends …..
15 practical examples of Generative AI prompts to support content marketing, email marketing, search and social media marketing for ChatGPT, Gemini and Claude I originally created this article when ChatGPT first launched to support my article How can I use …..
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..
