Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them – across 8 marketing analysis activities I’ve found that when running training courses, the tools I recommend to help marketers are always …..
Audit your marketing technology stack with the 6Cs to refine its capabilities and prove its return on investment Do you know The Stackies? They’re an informal contest arranged by Scott Brinker, creator of the Marketing Technology Vendor Landscape Supergraphic, where different …..
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FREE ACCESSAudit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give …..
Use our matrix to review your use of media channels to improve content visibility and impact across the customer journey If you’re a regular reader of Smart Insights, it’s likely you’ve seen – or even better, used – our Content …..
A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..
My example dialogues and use cases show the amazing opportunities for marketers using ChatGPT and other generative AI tools I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends …..
15 practical examples of Generative AI prompts to support content marketing, email marketing, search and social media marketing for ChatGPT, Gemini and Claude I originally created this article when ChatGPT first launched to support my article How can I use …..
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..
TikTok’s algorithm doesn’t care about your brand’s follower count. It doesn’t care about your blue tick or your quarterly marketing budget. What it does care about – obsessively – is authentic human connection and interest. The most successful brands on …..
