Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools …..
Twitter has made some small tweaks to its platform, The CAP has announced new gambling ad rules, Google showcases plans for US location expansion and Instagram investigates bug that caused follower counts to fall There are no big platform changes …..
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FREE ACCESSVirtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use …..
While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want Growing an e-commerce business and generating new …..
Security of data in an era when everything is connected via the internet is an increasingly worrying concern For a business, data is one of the most valuable resources in the world. So, protecting their data against thefts and breaches …..
So, what are the different types of featured snippets and what’s their value? Ever since they first appeared, there are plenty of reputable articles online that explain how to gain featured snippets. However, most of these don’t analyze the value …..
Chart of the Week: More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and WhatsApp now watch or create Stories every day When it comes to social media marketing trends, Stories is the big one you need …..
A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a …..
A quick-fire guide to making the case for greater investment in market research There’s so much you can learn from customer satisfaction surveys, exit-intent surveys, claims testing, ad testing, concept testing and by simply getting closer to your customers. Market …..
