By Content Partner 22 Feb 2019 Why starting with web personalisation essentials will still elevate your business above the competition Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing …..
By Expert commentator 21 Feb 2019 How Artificial Intelligence is reshaping email marketing Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the …..
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By James Gurd 19 Feb 2019 6 reasons why you need a social media strategy Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools …..
By Expert commentator 15 Feb 2019 Twitter’s new features and new gambling ad rules – News roundup Twitter has made some small tweaks to its platform, The CAP has announced new gambling ad rules, Google showcases plans for US location expansion and Instagram investigates bug that caused follower counts to fall There are no big platform changes …..
By Mark D. Hall 14 Feb 2019 4 must-have features for your customer listening platform Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order for you to market …..
By Expert commentator 14 Feb 2019 Where Virtual Reality could take Digital Marketing — if it steps up its game Virtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use …..
By Lilach Bullock 13 Feb 2019 How to develop a customer acquisition strategy for e-commerce While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want Growing an e-commerce business and generating new …..
By Expert commentator 12 Feb 2019 How blockchain is helping e-commerce business protect data Security of data in an era when everything is connected via the internet is an increasingly worrying concern For a business, data is one of the most valuable resources in the world. So, protecting their data against thefts and breaches …..
By Expert commentator 12 Feb 2019 How valuable are featured snippets? So, what are the different types of featured snippets and what’s their value? Ever since they first appeared, there are plenty of reputable articles online that explain how to gain featured snippets. However, most of these don’t analyze the value …..