Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience Following countless announcements of high street store closures and a long line of …..
Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSThe style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate …..
People always prefer a brand that keeps them happy and satisfied, so improving your customer experience will be beneficial ‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving …..
Chart of the Week: 36% of people have used visual search and over half say that visual information is more important than text when shopping online Over a third of people have used or performed a visual search, according to …..
YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for …..
Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It’s wisdom that has been …..
Every irrelevant email is a missed opportunity that costs you engagement and conversion Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that …..
Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated Without going through the checkout process, your customers will not be able to complete their transaction on your e-commerce website. The checkout …..
