By Expert commentator 08 Mar 2019 Will 5G create privacy issues and Facebook disagrees with ACCC’s recommendations – News roundup Millions are 5G-ready, Facebook disagrees with ACCC recommendations, YouTube will never be “100% safe” for brands, Facebook to improve messaging privacy and new interracial couple emojis announced This week’s news roundup sees concerns raised about privacy when 5G is rolled …..
By Expert commentator 08 Mar 2019 Most startups don’t need exact match social media handles In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every …..
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By Expert commentator 06 Mar 2019 Why are cryptocurrencies so volatile? Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride …..
By Expert commentator 06 Mar 2019 Build an intent-based SEO strategy for your e-commerce brand Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but …..
By Expert commentator 05 Mar 2019 3 ways to create more meaningful marketing content The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate …..
By Expert commentator 05 Mar 2019 5 ways to improve customer experience in 2019 People always prefer a brand that keeps them happy and satisfied, so improving your customer experience will be beneficial ‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving …..
By 04 Mar 2019 Third of consumers have used visual search Chart of the Week: 36% of people have used visual search and over half say that visual information is more important than text when shopping online Over a third of people have used or performed a visual search, according to …..
By Expert commentator 01 Mar 2019 YouTube de-monetizes anti-vax videos and Facebook announces new ad program – News roundup YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for …..
By Expert commentator 01 Mar 2019 The secret to a stronger customer communication strategy? Customize it by generation Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It’s wisdom that has been …..