By Expert commentator 15 Mar 2019 Facebook’s outage and Google removes 2.3bn ads – News roundup Facebook’s latest outage affects billions, Google removed billions of ads in 2018, advertisers concerned over Brexit uncertainty, WHO calls for stricter junk food digital ad regulations, UK government seeks digital competition review and Facebook removes fake account network This week …..
By Carolanne Mangles 14 Mar 2019 How to create a B2B digital marketing plan How to apply our RACE Planning Framework and SOSTAC® to a B2B digital marketing plan We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your …..
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By Expert commentator 13 Mar 2019 How to actually build relationships with your customers When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments …..
By Gavin Llewellyn 13 Mar 2019 Social commerce trends in 2019 As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens For many of us today, we’re just as likely to buy something online as in …..
By Expert commentator 12 Mar 2019 Why Latent Semantic Indexing doesn’t influence your keyword research Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on …..
By Expert commentator 11 Mar 2019 80% of marketers find influencer marketing effective Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names …..
By Expert commentator 11 Mar 2019 How building a social community can boost your conversion rate Social communities are the new conversion tools on the market Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time. However, there are …..
By Expert commentator 08 Mar 2019 Will 5G create privacy issues and Facebook disagrees with ACCC’s recommendations – News roundup Millions are 5G-ready, Facebook disagrees with ACCC recommendations, YouTube will never be “100% safe” for brands, Facebook to improve messaging privacy and new interracial couple emojis announced This week’s news roundup sees concerns raised about privacy when 5G is rolled …..
By Expert commentator 08 Mar 2019 Most startups don’t need exact match social media handles In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every …..