By Expert commentator 27 Mar 2019 How to practice discomfort and initiate the next era of your agency The only way to keep your agency growing is to get comfortable with discomfort When you think back on those first few years of owning an agency, somehow the tough parts get muted. You remember the late-night pizza strategy sessions …..
By Gavin Llewellyn 26 Mar 2019 The growth of AI in financial services Three ways financial services companies are leveraging AI to enhance the customer experience Artificial intelligence is having a transformative impact on industries and sectors across the world. From retail to manufacturing, advanced AI technology has already changed how we interact …..
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By Expert commentator 25 Mar 2019 How to make a compelling offer your customers just can’t turn down Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges There’s one thing no business can thrive or operate profitably without – a compelling offer. It’s the heart of any business success and …..
By Expert commentator 22 Mar 2019 Google’s new fine, Facebook faces NZ shooting videos backlash – News roundup Google’s latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram’s in-app checkout launches in the US and LinkedIn’s new advertising features Read more about some of …..
By Expert commentator 21 Mar 2019 Instagram shoppable features: A how-to guide to boost your e-commerce sales What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up …..
By Gavin Llewellyn 21 Mar 2019 SEO essentials for e-commerce sites Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players …..
By Expert commentator 20 Mar 2019 How brand marketing can increase your candidate attraction efforts If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But …..
By Expert commentator 20 Mar 2019 An attempt to build a formula for creating a viral blog post Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing …..
By Mark D. Hall 20 Mar 2019 Use smart messaging apps to enrol more university students Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of …..