Three ways financial services companies are leveraging AI to enhance the customer experience Artificial intelligence is having a transformative impact on industries and sectors across the world. From retail to manufacturing, advanced AI technology has already changed how we interact …..
Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60% of B2B marketers currently use them. The …..
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FREE ACCESSGoogle’s latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram’s in-app checkout launches in the US and LinkedIn’s new advertising features Read more about some of …..
What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up …..
Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players …..
If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But …..
Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing …..
Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of …..
A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service …..
