By Expert commentator 04 Apr 2019 The problem with Pride marketing Opinion: The rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community or just fulfilling a brand purpose? We’re fast heading toward summer, which to most means sunshine, …..
By Expert commentator 03 Apr 2019 How to gauge if your influencer is truly influential Influencers are trusted by millions of consumers, and marketers leverage their persuasiveness to engage customers For most people, modern life is unimaginable without social media. With brands vying for the maximum number of views, social media has become the go-to …..
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By Expert commentator 03 Apr 2019 A step-by-step guide for launching a website for non-techies [Part 3] The third part of our step-by-step guide will take you through the last five parts to building your website, making it easy for all the non-techies out there This is the third part of this step-by-step guide taking you through …..
By Expert commentator 02 Apr 2019 3 ways to make branded content and influencer marketing work together When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces …..
By Expert commentator 02 Apr 2019 A step-by-step guide for launching a website for non-techies [Part 2] Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I …..
By Expert commentator 01 Apr 2019 What will local SEO look like in 2020? Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results The importance of local search will continue to grow with 46% of searches on …..
By Expert commentator 01 Apr 2019 A step-by-step guide for launching a website for non-techies [Part 1] In 2019, launching a modern website is as easy as ABC. You can do it with these 10 easy but working steps for beginners Website building has already become a real must-have for any business. Just take a closer look …..
By Expert commentator 29 Mar 2019 Instagram’s video trackbar and Facebook banning white nationalism – New roundup Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn’s new partnership with Adobe, Twitter highlighting politician’s tweets that break community standards, Facebook’s clamp down on political advertisers and online video subscriptions outstripping cable customers This week …..
By Expert commentator 27 Mar 2019 How to practice discomfort and initiate the next era of your agency The only way to keep your agency growing is to get comfortable with discomfort When you think back on those first few years of owning an agency, somehow the tough parts get muted. You remember the late-night pizza strategy sessions …..